| If you're a solopreneur, consultant, business | | | | Think about it. You know how to sell (or at least |
| owner, or independent professional, you probably | | | | you know you don't like what a lot of sales |
| have asked yourself some or all of the following | | | | training SAYS is the way to sell). You have |
| questions: | | | | probably had some sales training; and you might |
| - How can I get more clients? | | | | have gone to a few sales seminars; you have |
| - How can I get better clients? | | | | probably read a sales or marketing book or two; |
| - How do I sell more to the clients I've got? | | | | and you may even have heard some fluffy |
| - Can I earn more money and still have a life? | | | | "woo-woo" talks that call themselves sales |
| - Why are sales activities so difficult sometimes? | | | | training; but none of it stuck because none of it |
| - Is there a "right" way to sell? | | | | seemed relevant to you or spoke to your desire |
| - Where can I turn for hands-on advice when I | | | | to help people by providing genuine value. |
| need it? | | | | You need a personal sales and marketing strategy |
| - When will this get easier? Well, I've got some | | | | that seamlessly combines your natural self with |
| answers. Here's what most sales trainers will tell | | | | your strongest message to your best prospects |
| you is the answer to your sales and marketing | | | | with the highest value, using the least time and |
| challenges: more training. Here's what most | | | | effort. |
| marketing consultants will tell you is your answer: | | | | Then you need a plan and an accountability |
| more marketing consulting. | | | | mechanism (sales manager, coach, or colleague) |
| Well, that just isn't the case. | | | | that will help you work your plan, day by day, |
| If anything, you need to UNlearn what a lot of | | | | prospect by prospect. |
| marketing seminars and sales books have told | | | | Unlike traditional sales training, true sales and |
| you. You need to reconnect with how to sell | | | | marketing effectiveness is a process, not an |
| based on WHO you are - in short, to start using | | | | event. And it always works from the INSIDE out. |
| and recognizing the power of selling differently. | | | | That means that it's focused on internal skills and |
| And here's something new and different coming | | | | lasting tools, not sales training gimmicks or |
| from someone like me: You don't need sales | | | | external "techniques." |
| training. | | | | When selecting a sales and marketing professional, |
| Training is for people who lack knowledge. My | | | | you need to be aware that a lot of marketing |
| clients are typically very smart. But they've | | | | consultants give detailed blueprints but no tools. |
| learned to sell from the head - using gimmicks, | | | | And a lot of sales training provides specific tools |
| clever phrases, manipulative "closing" techniques, | | | | but no overall blueprint. |
| and artificial "rapport-building." None of this works | | | | You want to look for a resource that integrates |
| or lasts because it's outside-in - trying to force | | | | big-picture marketing strategy with day-to-day |
| you into a mold that you just don't fit. | | | | selling tools so that your marketing WORKS and |
| A truly effective approach will unlock your thinking | | | | that MORE SALES HAPPEN. The truth is that |
| and help you sell FOR REAL. It's more authentic, | | | | nobody needs "one-size-fits-all" sales training or |
| and it works and lasts because you start to sell | | | | "here's-your-marketing-plan-good-luck" consulting. |
| from the inside-out - based on WHO you are, and | | | | You simply need a customized set of keys to |
| not on an external set of behaviors that work for | | | | unlock the business answers you need. There is |
| only a very small percentage of "old school" | | | | no cookie cutter. You're no cookie. |
| salespeople. | | | | |