| Is there a right way to sell? Do you ever wonder | | | | from the inside-out - based on WHO you are, and |
| why sales can be so difficult? This article reveals | | | | not on an external set of behaviors that work for |
| the truth about true sales and marketing | | | | only a very small percentage of "old school" |
| effectiveness and gives you an inside-out | | | | salespeople. |
| strategy for polishing your sales pitch. | | | | Think about it. You know how to sell (or at least |
| If you’re a solopreneur, consultant, | | | | you know you don't like what a lot of sales |
| business owner, or independent professional, you | | | | training SAYS is the way to sell). You have |
| probably have asked yourself some or all of the | | | | probably had some sales training; and you might |
| following questions: | | | | have gone to a few sales seminars; you have |
| - How can I get more clients? | | | | probably read a sales or marketing book or two; |
| - How can I get better clients? | | | | and you may even have heard some fluffy |
| - How do I sell more to the clients I’ve | | | | woo-woo talks that call themselves sales |
| got? | | | | training; but none of it stuck because none of it |
| - Can I earn more money and still have a life? | | | | seemed relevant to you or spoke to your desire |
| - Why are sales activities so difficult sometimes? | | | | to help people by providing genuine value. |
| - Is there a "right" way to sell? | | | | You need a personal sales and marketing strategy |
| - Where can I turn for hands-on advice when I | | | | that seamlessly combines your natural self with |
| need it? | | | | your strongest message to your best prospects |
| - When will this get easier? | | | | with the highest value, using the least time and |
| Well, I’ve got some answers. | | | | effort. |
| Here’s what most sales training companies | | | | Then you need a plan and an accountability |
| will tell you is the answer to your sales and | | | | mechanism (sales manager, coach, or colleague) |
| marketing challenges: sales training. Here’s | | | | that will help you work your plan, day by day, |
| what most marketing consultants will tell you is | | | | prospect by prospect. |
| your answer: marketing consulting. | | | | Unlike traditional sales training, true sales and |
| Well, that just isn’t the case. | | | | marketing effectiveness is a process, not an |
| If anything, you need to UNlearn what a lot of | | | | event. And it always works from the INSIDE out. |
| sales training and marketing seminars and sales | | | | That means that it’s focused on internal |
| books have told you. You need to reconnect with | | | | skills and lasting tools, not sales training gimmicks |
| how to sell based on WHO you are — in | | | | or external techniques. |
| short, to start using and recognizing the power of | | | | When selecting a sales and marketing professional, |
| selling differently. | | | | you need to be aware that a lot of marketing |
| And here’s something new and different | | | | consultants give detailed blueprints but no tools. |
| coming from someone like me: You don’t | | | | And a lot of sales training provides specific tools |
| need sales training. | | | | but no overall blueprint. |
| Sales training (and any training) is for people who | | | | You want to look for a resource that integrates |
| lack knowledge. My clients are typically very | | | | big-picture marketing strategy with day-to-day |
| smart. But they've learned to sell from the head - | | | | selling tools so that your marketing WORKS and |
| using gimmicks, clever phrases, manipulative | | | | that MORE SALES HAPPEN. The truth is that |
| closing techniques, and artificial | | | | nobody needs one-size-fits-all sales training |
| rapport-building. None of this works or lasts | | | | or |
| because it's outside-in — trying to force | | | | consulting. You simply need a customized set of |
| you into a mold that you just don’t fit. | | | | keys to unlock the business answers you need. |
| A truly effective approach will unlock your thinking | | | | There is no cookie cutter. You’re no |
| and help you sell FOR REAL. It's more authentic, | | | | cookie. |
| and it works and lasts because you start to sell | | | | |