| /div>What may sound like a drab technical | | | | A sales training manual is a guide not a textbook |
| procedure can actually translate into an extremely | | | | A sales manual serves as a reference guide. |
| rewarding experience as the process doubles up | | | | Hence the language has to be lucid and practical. |
| as a crash course in computer programming, | | | | Long winding sentences wonât help. Keep |
| marketing, grooming and developing PR skills. | | | | it crisp and keep it brisk. |
| Sounds unreal right? Well, Iâm not | | | | Presenting a sales manual |
| recommending that everybody start writing | | | | The manual has to be extremely handy, |
| training manuals, but you could spend a few | | | | something that a salesman can pick up before a |
| minutes reading this article and thank yourself | | | | sale call and quickly glance through. The content |
| later. Hereâs why- | | | | has to be image heavy and heavily indexed. Time |
| Understanding the clientâs needs and | | | | is of essence here and a good sales manual |
| winning half the battle | | | | should be easily referable to. |
| The client has hired your expertise because he | | | | Format the content in bullets, label the images, |
| believes that the right words can create the right | | | | and highlight the crucial points for quick reference. |
| buzz for his business solution. His faith in you has | | | | Talking to the salesman through the manual |
| to be maintained at all times. Clarify doubts as and | | | | The manual is essentially a training manual that is |
| when they come, because unless you have clarity | | | | preparing the salesman to make a success out of |
| regarding the product you cannot write a manual | | | | the business solution. Hence the manual will also |
| concerning its usage. | | | | double up as an index of how the salesman should |
| Marketing jargon for a content writer-how difficult | | | | present himself, what he should say, how he |
| is it? | | | | should say it and how to bag a deal successfully. |
| In fact itâs not. With a lot of common | | | | A gradual process |
| sense and shrewd surfing skills nothing is difficult | | | | A hurried content is never error proof. Once you |
| these days. Usually clients have a particular sample | | | | have a rough draft of what the manual will look |
| of another training manual in mind and they want | | | | like take time to build on it, even if there is a |
| their manual fashioned on similar lines. The idea is | | | | deadline to meet involve yourself in the process |
| not to copy but to refer to the sample and | | | | and get a third person who may not be your |
| customize it with your clientâs flavor. | | | | client to read the manual. Proofread and send to |
| Becoming the salesman | | | | client. |
| A projectâs litmus test is when it | | | | Creating a sales manual is the most cost |
| reaches the stage of implementation. Put yourself | | | | effective way to getting yourself educated in |
| in the salesmanâs place, relate to his | | | | fields as varied as computer technicalities, |
| situation, brain storm with the client on all possible | | | | marketing skills and sales pitching. |
| queries that the salesman may have relating to | | | | Lend your writing skills to more such processes. |
| the product and his selling of it. | | | | |