Why Tenacity Will Help You to Sell More

For the last few days I have been having a longdrink," said Mum.
weekend staying in Grassmere in the Lake"Feed ducks."
District. Beautiful. And for once the weather hasVarious items were picked up off the table, Mum
been beautiful too. Mid afternoon today I wasstood up and Robert and the family disappeared
sitting drinking a tea in Bowness by Lakeoff towards the edge of the lake where they
Windermere and a little family (Mum, Dad, twostood peacefully and Robert got to... feed ducks.
year old boy) arrived to have refreshments too.As a motivational speaker and sales training
They looked hot, thirsty and ready for tea. Mumconsultant I see a lot of salespeople every day
sat down and Dad asked her what she wanted.who could do with a shot of Robert's tenacity and
"Tea," she replied. He then turned to the boy,persistence. I meet a lot of people who need a
"Robert, what would you like?"dose of Robert's determination and clarity of
The two year old, wearing blue shorts and afocus. Robert succeeded by focusing on what he
white t-shirt and still standing up puffed his chestwanted and then taking action until he got it. It
out, looked his Dad in the eye and stated, "Feedwasn't clever, it wasn't pretty but it worked.
ducks!" Dad looked straight back at him and askedAnd a lot of salespeople and business builders that
again, "What would you like to drink?"I know could do with being a bit more like Robert.
"Feed ducks," came back the reply.Too many salespeople spend their lives looking for
"We can feed the ducks afterwards Robert buta reason why they cannot ask for the deal, why
we are sitting down for a nice drink now, whatnow is not the time to close and why the client
would you like?"might say no. In my sales seminars, I teach
"Feed ducks," Robert shot back decisively and likecutting-edge sales techniques that take the
a boy who was not to be messed with.pressure off your prospect and help them to
"Robert, we are having a drink now so sit downmake the right decisions for them. I help
and tell Daddy what you would like," said Mum.salespeople to get away from ABC (Always Be
"Feed ducks," retorted Robert.Closing) and apply truly consultative selling
"Robert, we are having a drink now," said Mum,techniques and strategies...
"If you don't behave yourself there will beBut as Robert demonstrated, selling is all about
trouble." "Yes Robert," agreed Dad, "Decide nowtenacity and persistence and sometimes it doesn't
or you will be sorry."matter how you do it, you just have to take
"Feed ducks."action.
"Robert, if you don't behave we won't have a