| Sales Force Automation, also known as SFA, is a | | | | generate higher sales. If growth is part of your |
| technique of using software to automate the day | | | | company agenda, then sales force automation is |
| to day business tasks of sales, including order | | | | one of the best investments you could make for |
| processing, contact management, sharing | | | | your company. Productivity and a good supply of |
| information, inventory monitoring and control, | | | | qualified leads are important and companies are |
| order tracking, customer management, sales | | | | able to benefit much from the automation of their |
| forecast analysis and employee performance | | | | sales force. |
| evaluation. | | | | Sales Force Automation (SFA) and Customer |
| SFA may be used in conjunction with CRM; | | | | Relationship Management (CRM), have come a |
| however you should note that CRM (Customer | | | | long way over time and it seems to be going |
| Relationship Management) is not the same as | | | | back to a closer association with its roots. SFA is |
| sales force automation, they are in fact different | | | | appearing everywhere in industry guides and in |
| terms altogether. | | | | company marketing materials with a much higher |
| The Sales force automation (SFA) application is | | | | frequency than it used to. Individuals are beginning |
| able to provide businesses with much better | | | | to realize how important SFA and CRM are to |
| results than they would otherwise have. When | | | | their productivity and its ability to increase their |
| searching for Sales Automation solutions it's | | | | profit base. |
| infinitely important that the application you choose | | | | Any good sales rep knows the value of a good |
| is comprehensive and easy to customize. Another | | | | personal data assistant and new products that |
| benefit of SFA is that Sales Representatives can | | | | provide contact management have become |
| spend more time making the sale and less time in | | | | every sales rep's best friend. That PDA that now |
| the administrative process, which is a big plus. It | | | | has all your contacts, calendar, and memos, was |
| enhances the ability to manage time more | | | | made possible by contact management software. |
| effectively and allows for a better sales | | | | The same thing is being done with SFA as well. All |
| management program. | | | | in all, Sales force Automation is a cutting edge |
| This technology can help your sales force better | | | | technology you can utilize for your own business. |
| manage contacts, be more organized, and | | | | |