Use Sales Skills Training Materials to Master the Art of Handling Difficult People

>them get it off their chest. By not interrupting
them, you allow them to fully explain their side of
Every now and then you may find yourself onthe story.
the phone with a difficult caller. Someone might beListening skills is a critical part of telephone skills.
complaining about your products and services orUse active listening to show that you understand
want to express their unhappiness aboutyour caller. It means that you should state what
something related to you or your organisation.they tell you in your own words back at them.
These calls can become quite emotional and mayThis way they will be convinced that you have
put you off completely if handled wrongly.been listening and also minimises any chances of
Fortunately there are techniques you can use tomiscommunication. Take notes while you are
remain in control of the conversation and addresslistening to prepare your statements when the
the needs of the caller. This article explores atime comes to say them.
number of useful telephone skills techniques.Empathy
Understanding Your CallerAn angry caller is distressed and is potentially
First you must understand that your caller is aemotional. A great way to communicate with
customer, a potential client and someone that canthem is to empathise with them. Say,
bring more business to your company. If you“sorry”. It’s a simple word. It
handle it well, you customer will not leave you fordoesn’t mean that you accept everything
your competitor and is likely to stick with you orthey say, but it is a powerful word that suggests
be impressed by you having handled their issueyou are prepared to correct your actions (or
well. After all, good telephone skills is also goodcompany’s actions) when necessary.
sales skills.People who refuse to say sorry would appear
Don’t Blame it On Othersmore arrogant and can entice the caller into a
If your caller is upset about something,more confrontational state.
don’t dismiss their feelings or blame yourEmotions Are Contagious
colleague on mishandling them. A customer will seeIf you shout back to an angry caller, your caller
you and your colleague as part of one entity;will not become less angry. To stop the escalation,
your company. Usually, when someone is upsetyou need to do the opposite. This means you
and difficult is because they think they have beenneed to remain calm and non-confrontational. This
treated unfairly. Passing the buck only confirmsis usually easier said than done especially when
their fear that they are indeed treated unfairlyyou are under verbal attack. However, you should
and they would get even angrier. Instead, youalways be aware that as soon as you get
should move the conversation away from blameemotional and angry, you are moving away from
to finding common ground and a solution that isresolving the conflict and are escalating the
satisfactory to both of you. This allows you tosituation. The only way to resolve it and establish
move forward.a common ground is to reduce the emotional level
Listening Skillsof the conversation which is entirely up to you.
A critical part of telephone skills when handlingUse time, take a deep breath, ask to call back,
difficult people is to listen to them carefully andsmile and remain calm to handle difficult calls.
show that you are indeed listening. When theyA great way to practice handling difficult people
talk, don’t interrupt them. This allows themand telephone skills is by getting trained in a
to express their concern fully. Remember, callerscontrolled environment. Organisations can also
who are upset might just be interested to voicebenefit from telephone skills training materials to
their concern and simply want to be heard. Thatset up their own customer courses and reduce
might just be enough to cool them down and lettheir training costs.