| Resume objectives are outdated. In order to | | | | bring to the table. |
| capture the attention of a decision maker, the | | | | Revision #1: "Comprehensive experience in |
| introduction of your resume should outline your | | | | account management and customer retention |
| experience, not provide a weak sentence or two | | | | combined with superior customer service skills. |
| that focuses on your needs. An example of this: | | | | Provide inside support to sales representatives to |
| "Seeking a position that will utilize my education | | | | realize bottom-line results. Convey a professional, |
| and experience." This type of introduction is boring | | | | polite, and courteous manner when managing |
| and won't move the interviewer to pick up the | | | | customer concerns." |
| phone to call you. | | | | Boring Resume Objective #2: "A position that will |
| Other resume objectives don't work for the | | | | challenge and enhance my sales skills, and provide |
| following reasons: | | | | an opportunity to contribute to a quality |
| - The objective statements are generally too | | | | organization and expand my professional |
| vague and do not provide the reader with enough | | | | development." This statement is better than #1, |
| information to determine whether or not there is | | | | but it still misses the mark because of the "me" |
| a fit. | | | | orientation and the fact that the skills aren't |
| - Most objectives are "me" oriented where the | | | | fleshed out. |
| focus is on what the job seeker wants in a | | | | Revision #2: "Sales strategist with a verifiable |
| position as opposed to what he could offer. | | | | track record in capturing profitable business |
| - Most resume objectives sound similar, making it | | | | opportunities. Achieve client buy-in through |
| difficult for the reader to differentiate between | | | | consultative selling techniques. Accelerate sales |
| candidates. | | | | and realized bottom-line strength through the |
| - A resume objective does not allow for the | | | | displacement of competitor presence in 100% of |
| flexibility you need to highlight your selling points. | | | | sites within assigned territory." |
| On the contrary, a profile statement: | | | | Boring Objective #3: "To be a nurse in a hospital |
| - Is a decisive, informative paragraph that | | | | setting." This short and simple introduction leaves |
| provides a quick synopsis of your background. | | | | the reader with zero substance to evaluate. |
| - Tells the interviewer the characteristics and | | | | Revision #3: "Direct patient education and serve |
| job-related skills you have to offer. | | | | as a resource to ensure patients' medical needs |
| - Is unique in that the statement showcases your | | | | are met. Balance compassion with a commitment |
| unique accomplishments rather than generalized | | | | to deliver quality patient care. Maintain up-to-date |
| phrases that could apply to anyone. | | | | knowledge on new treatment concepts and their |
| Below are three examples of boring resume | | | | incorporation into current practice." |
| objectives, followed by powerful statements you | | | | As you may have noted, while the resume |
| can use instead. | | | | objective is dry and lacks creativity, a profile |
| Boring Resume Objective #1: "To obtain a position | | | | statement masterfully provides readers with a |
| using my wide range of skills and experience." This | | | | glimpse of your professional offerings and skills |
| objective doesn't work because it is too vague. | | | | set. |
| The reader doesn't know the specific skills you | | | | |