Top Sales Training Expert Says: Nobody Is Born Effective

I was spontaneously coaching a teenager thesays, "No man is a prophet in his own land."
other day who is seeking his first job.By that time he was already onto his next call,
He was calling the restaurant where he wants tochatting with a pal about rollerblading.
become a bus boy for the summer. AfterAnother quote applies to what I was feeling. It is
submitting an application, they told him toless famous, but dead on:
follow-up around the middle of the month."Nobody is born effective!"
Right on time, he rang them up, but the generalWe all have to be trained and we have to learn.
manager, with whom he chatted, has beenThis applies to phone work as much as to being a
elusive.butcher, baker, or candlestick maker.
So, while he was phoning in again, possibly for theThe teen, naturally, thinks he can impress all by
fourth time, I prompted him; or at least I tried.himself, and I admire him for trying, and then for
"Say, the general manager asked me to call," Itrying again. He has gumption, which is no small
advised.thing.
My protégé was told the GM wasBut, like most, he doesn't know what he's missing.
on vacation.There are simple, honest, and powerful techniques
Sensing the call was heading straight to thefor coming across better and being more
dumpster, I urged: "Ask when he's expected toinfluential by phone.
be back!" to no avail.But if you keep doing what you've always done
My stage directions were being ignored.you'll only get what you always got, as they say.
While this was happening, I was in pain, havingFor those of us who do training, and who invent
trained thousands, make that hundreds ofnew and better techniques for getting past call
thousands if you include my book readers, in thescreeners and voice mail, it would be wise to
skills associated with penetrating screening andremember that in a sense, every trainee,
conquering voice mail.irrespective of age, is for practical purposes, a
After the call, to further my credibility and get hisresistant, headstrong teenager.
attention, I tried to tell the teen, "I made a videoThey just don't know how much more effective
on the subject," but as the expression rightlythey can be!