| The sales force, you can't live with them, and you | | | | Don't forget to utilize free or otherwise low cost |
| can't live without them. Although only a few | | | | resources such as books and audio tapes. |
| members of your firm have the "sales" | | | | Energy is the THIRD and final limitation to your |
| designation, title, and responsibility, everyone in | | | | sales effort and one of the most overlooked. |
| your firm is an integral part of the sales team and | | | | Energy is the excitement and positive enthusiasm |
| sales effort. Understanding the limits of your sales | | | | exhibited by your entire staff. Energy is always |
| team will help you establish greater control over | | | | created on purpose, it does not happen |
| your firm's revenue and profits. | | | | accidentally and it is totally infectious. Use your |
| The FIRST of three limits to your sales efforts is | | | | own ingenuity to create an energetic environment. |
| time. You can't buy more time no matter how | | | | Celebrate often (birthdays, anniversaries, record |
| wealthy you become. However, you can become | | | | sales weeks, perfect attendance, etc) and create |
| wealthy by managing your time more wisely. The | | | | friendly competitions with awards, prizes and |
| return on your investment when you teach time | | | | public praise. Creating a fun working environment |
| management skills to your team is virtually | | | | is critical to creating a high energy team. |
| unlimited. Although time is a limitation, it is not a | | | | The action you should take today should be swift |
| barrier to success. Use time wisely and watch | | | | and immediate. The very existence of your |
| you revenue and profits soar and eliminate finger | | | | business might depend on how well you can |
| pointing and whining within your firm. | | | | address and overcome these limitations. |
| The SECOND limitation is resources. You must | | | | Addressing these three issues in an appropriate |
| teach and train your team to properly utilize the | | | | and creative manner will allow you to quickly |
| existing resources and make it a habit to | | | | establish much greater control over your firms |
| continuously search for, create and/or purchase | | | | revenue and profits. |
| additional resources for use in the sales process. | | | | |