| Everyone knows that buying a new or used car | | | | taken seriously. You need to ask questions about |
| means dealing with a vehicle salesperson. Most | | | | what your customer likes or enjoys. Do they |
| people expect this to be a negative experience. | | | | have children, what are their hobbies, or where do |
| Actually, most people claim that the choice on | | | | they like to vacation? After all who would you |
| whether to buy a vehicle or keep looking is based | | | | rather buy a car from, someone who can recite |
| on whether or not the salesman was easy to | | | | all the features or one vehicle or someone that |
| deal with. In customer surveys the salesperson | | | | cares about what is best for you as a person? |
| was ranked in importance before vehicle | | | | That's right, everyone will choose the guy who |
| amenities or price. Gives you something to think | | | | actually cares about their needs and wants over |
| about, doesn't it? The question is, "How do you | | | | the guy who can recite facts all day long. |
| leave make a positive impression on your | | | | Automotive Sales training Strategy 2: Understand |
| prospective buyers and insure that you will close | | | | What You Are Selling Most people think it is easy |
| the deal? Consider these tips and strategies for | | | | to memorize the inventory and know which cars |
| how to sell more cars. | | | | are on the lot. However, to your customer it is |
| Car Sales Training Tip 1: Build a Rapport Make a | | | | more important what features a car has than |
| connection with your clients! Listen to what your | | | | what make or model you can offer. People buy a |
| customers have to say and talk to them like they | | | | car based on what it can provide. Does the car |
| are normal people, not just prospective buyers. | | | | have special amenities or features that will make |
| Act normal, not like some guy trying to sell them | | | | the customers life easier? Put together a list of |
| something. Don't talk over your customers or try | | | | features that add value for your customer. If the |
| to tell them what is best. Understanding what | | | | customer has children and you understand the |
| they need and being polite will go a long way to | | | | importance of a rear seat DVD player the |
| establishing a connection. Build a connection with | | | | customer will be very impressed. |
| your customer up front if you expect to be | | | | |