| Cold Calling done correctly can capture customers | | | | part of your cold calling efforts, perhaps you |
| and clients for any corporation. For those who | | | | might like to learn a little history and brush up on |
| poo'poo the concept of cold calling, well, let me be | | | | some time tested telephone techniques? Let me |
| the first to stand up in protest. You see, there is | | | | recommend this oldie but goodie book to you: |
| nothing wrong with cold calling or using the | | | | "How to get More Business by Telephone" by |
| telephone to make sales, indeed, it is those who | | | | Jack Swartz. 1953 |
| do it incorrectly, which give this process a bad | | | | If you are wondering how to develop a |
| name. Telephone calling is the ultimate leveraging | | | | "telephone smile" well this is one book that will |
| of technology with a personal touch. | | | | explain it, in fact there is a whole chapter on this |
| There are some things that a fax machine, email | | | | exact subject. Also in the book are ways to |
| or direct mail piece just cannot do. Telephone | | | | develop your telephone voice, creating a pleasant |
| sales have been around for nearly a century now, | | | | tone and proper voice inflection. Getting past the |
| and it is amazing the misuse and incorrect use | | | | secretary is also on the list of information |
| that goes on. Before you pick up that phone as | | | | discussed. |