The Role Of Communication In Sales Management

In my mailbox this week was a message from aSo, keep cool, count to ten if necessary and
young guy in Australia who has just taken his firstmoderate your language and your manner
step up into management: His question was quiteA final point about communication is that you
simply - "What is the most importantneed to be constantly well informed about what is
management trait I should consider developinggoing on: in your department, around the
first?"organisation and in any other area that is
Very interesting question, because there areimportant to you.
several essential traits that need to be developedNever forget that informal communications are as
as early as possible, but choosing just one - theimportant here as formal ones.
most important, was a "no-brainer" for me andYou need to develop a good network of contacts
this is an extract of my response to him.and here I must flag the importance of the
Nothing puts you in the "bad manager" categorygrapevine. This exists in every organisation.o
more swiftly than poor communications skills.Discover how it works and who is key to its
Staff view an inadequate communicator asoperationo Get yourself "plugged in"o Remember
someone who is unclear, ambiguous, says toothat communication is two-way (you must
little, speaks up too late, or not at all (keepscontribute to receive)
secrets unnecessarily) and most importantly,Use it constructively: ignore and do not start
someone who doesn't relate to their viewpoint.rumours, use it for firm information, early warning
Managers should resolve to communicate:o Usingand dissemination and keep your eyes and ears
appropriate methods (memo or meeting, e-mail oropen.
notice-board)o From the right perspective (talkKeep In Touch
about we not I and put things personally - "YouTake away communication from an organisation
will find" rather than "This is the case")o Usingand not much is left. Yet, the subject is often
good communication principles (keep it simple,neglected. It is the foundation of a good
make it clear, be precise and succinct)o Explainingrelationship between manger and staff and thus
both the what and the why of things.the basis for success.
Communication is one of the most importantMake sure you take action to create good -
aspects of a manager's role and if you feel youtwo-way - communication by, for example:o
need to bone up on it, do so. Ignoring failings orPractising MBWA: that is Management by Walking
uncertainties risks disaster.About. Talk to people informally, ask, listen, take
Your early communications will be looked at ornote and ensure feedback.o Regularly informing
listened to carefully. Lines will be read betweenpeople of your thinking: by memo, e-mail, at
and inferences about you and the way you domeetings, etc. Tell them what your vision is, what
things will be drawn - for good or ill. Take care!you plan, hope and intend, what's happening - and
While thinking about communication, make onehow it will affect them.o Systematise the
firm rule for yourself:processes involved: make aspects of what you
Always be courteous to your staff.do formal and regular (e.g.: regular departmental
The old adage that politeness costs nothing ismeetings and updates on operational issues).
true. Any temptation that staff may provide toFundamental to good management is being seen
descend into insults or even to be offhand mayas open and honest, concerned that people should
cause problems and will certainly not engenderknow what is going on and concerned also to
respect. This applies whatever the provocation -encourage and receive their inputs.
and, believe me, sooner or later if you manageCopyright © 2007 Jonathan Farrington.
people there will be some!