| When you are starting out to sell cars your Car | | | | dealers that could only mean that they are |
| Salesman Training is an important part of your | | | | considering other brands, but in many cases there |
| transition from consumer to car sales person. You | | | | are visiting other dealers of the same brand. Since |
| might be surprised how much is involved in the | | | | that is the case it must mean that there is a |
| process of selling cars and it should not be taken | | | | need for more car salesman training. |
| lightly. In the U.S. alone there are 12-17 million new | | | | In the industry we say that they finally buy a car |
| cars sold each year and probably close to the | | | | when they come across and good car salesman. |
| same amount of used cars. No matter how you | | | | That might be a little sarcastic, but there is a lot |
| look at those numbers, that is a lot of cars being | | | | of truth to that statement. Some people buy a |
| sold every year. For that reason alone the | | | | car at the first dealer they visit and some people |
| subject of car sales training is taken very | | | | call and go to several dealers before they buy a |
| seriously. It has been studied, tested and | | | | car. There is obviously a reason for this behavior; |
| improved continuously over the years and | | | | it might be available vehicle selection, the belief |
| continues to evolve today. | | | | that they could get a better deal somewhere else |
| Car salesman training is actually an ongoing | | | | or any number of reasons. One of those reasons |
| process if you want to stay current with the | | | | in many situations is that the vehicle salesman |
| market and it is one of those subjects where the | | | | could have done a better job. After all you can |
| professional auto salesman can never have | | | | buy a car almost anywhere today, so we could |
| enough training and motivation. The ideal situation | | | | only assume that the car salesman did not show |
| is to subject the auto salesman to some sort of | | | | the value of buying from him and his dealership. |
| training or motivation each and every day that | | | | For those reasons there is always room for more |
| they work the sales floor. You see the process | | | | car salesman training. Whether it is monthly auto |
| of selling automobiles is so much more than letting | | | | sales training events or daily meetings that keep it |
| a customer pick out a car and make a purchase. | | | | fresh in the mind of the salesperson, there is |
| Why Car Salesman Training | | | | always room for improvement when the closing |
| It has been said that 80% of the people that visit | | | | ratio hovers near 20%. Think about it for a |
| a car dealership and look at cars are going to buy | | | | minute, nobody wants to go to several car |
| a car in the next three days. Now when you | | | | dealers and be put through the sales steps at |
| consider that the average car dealer has a 20% | | | | each dealer to buy a car. With that being the |
| closing ratio and you start to think about those | | | | most common scenario the only answer is more |
| numbers it could only mean that the car buyer is | | | | and continuing car salesman training. |
| visiting multiple dealers. If they are visiting multiple | | | | |