| The psychology of selling is not some sort of | | | | around the world, as long as your message |
| dark art. It is strange that so many business | | | | appeals to the person you want it to appeal to. |
| owners are overwhelmed or lack confidence | | | | There is a simple formula to find out what appeals |
| when ultimately; being a business owner, sales is a | | | | to your market. I learnt this from Keith |
| large part of the game you choose to play. | | | | Cunningham by the way. What you need to do is |
| Once you understand what sales actually is, your | | | | find out what you market actually wants. You |
| psychology of selling will change. You just need to | | | | need to engage with them, talk to them, find out |
| get that shift of belief in your head and all will | | | | what is frustrating them or causing them |
| become clearer for you. | | | | problems. |
| Being a business owner, your customers are | | | | Once you know their frustrations and problems |
| actually buying you as a person to resolve their | | | | you can put together an offer that solves this for |
| specific problem. | | | | your prospect then go back and talk to them |
| You are not a giant recognisable brand, so don't | | | | about how you can specifically help them if they |
| act like one. Speak like a human about what you | | | | accept your offer. |
| do, not as if you are some massive corporation | | | | You are not ramming your ideas down their |
| using complicated jargon. You need to understand | | | | throat, you are actually showing you listen and |
| the language your customers would use and | | | | respond with the solutions they are looking for. |
| match that. | | | | This is the psychology of selling yourself as a |
| People buy from people, and with social marketing | | | | business owner in today's business world. |
| being so massive today, this has never been | | | | Anyone, including you can improve their selling |
| more important. Word about what you are doing | | | | skills and to hit your targets. |
| or anything you say can spread like wild fire | | | | |