The Problem With Sales Training

type="text/javascript"> ch_client = "articlealley";S.T stands for Mindset, Objectives, Strategy and
ch_type = "mpu"; ch_width = 590; ch_height =Tactics. If you want to get the MOST out of
250; ch_non_contextual = 4; ch_noborders = 1;your sales training and sales development efforts
ch_vertical ="premium"; ch_sid = "590x250 Articleread on:
Mixed Top"; ch_alternate_ad_url = " varM Mindset is crucial to sales success. Attempting
ch_queries = new Array( ); varto improve performance in any significant way
ength)); if ( ch_selected < ch_queries.length ) {without creating the appropriate mindset is a
ch_query = ch_queries[ch_selected]; } Copyrightwaste of time. Since most sales training is
(c) 2007 Inquire Managementfocused PURELY on sales strategy and tactics,
The vast majority of sales training solutions arethis would make it a waste of time. The key is to
action oriented. They tend to focus PURELY onworrk with individuals and organisations to develop
sales strategy, consultative selling, salesa mindset and environment conducive to quantum
management, effective selling skills, closing skills,shifts in sales performance.
cold calling, account management, negotiation skills,O Organisational and individual goals and objectives
and so on. On the surface, this may seem totend to be too small. There is a crisis in business
make complete sense however sales training thatwhere most managers and sales people refuse to
is purely action oriented will never improveset "Big Hairy Audacious Goals" for 3 main
performance in any significant way over the longreasons. Fear of Failure, Absence of Evidence that
term.the goals can be achieved and the need to
The top 1% of sales people and sales drivenManage Expectations. Yet most CEOs, MDs and
organisations operate completely differently fromSales Directors want them to think bigger and
all the rest! Their ability and approach tocommit to setting and achieving bigger goals.
successfully selling higher margin solutions,What's the answer? Before you can think bigger
products and services than their counterpartsand achieve bigger. YOU HAVE TO THINK
with less stress, sets them apart.BETTER. Sales managers and sales people can
The M.O.S.T model recognises this approach andand will set bigger goals, which they will achieve,
provides quantum shifts in sales performance: M.O.when they have the RIGHT mindset.