The Ice Cream Man's Top Ten Sales Techniques

The little truck pulls onto your street with bellsThey give each customer their full attention.
ringing and people come running with smiles onThey recognize old customers and call them by
their faces. This is as true today as it has beenname.
for more than half a century. People love to seeThey make suggestions, even when the
the ice cream man (man, woman, or person).customer already knows what they want to
Don't you wish the same thing happened everyorder.
time someone knows you're nearby selling yourThey deliver the product right then and there.
product?They know their product line and easily
Do people come running when you're in town orrecommend something that will do the job as well
on their block? Do they merely put up with youif they don't have exactly what the customer is
and avoid you when they can? Sure, you say,looking for.
selling ice cold popsicles and ice cream on a hotThey don't run down the competition or even
day is one thing, but selling your multi-facetedmention them.
widget week after week is another. I agreeThey use good taste to measure success.
timing is everything, but still . . . if you could bottleThey cater to enthusiastic people enthusiastically.
the customer service of the ice cream salesman,As always, it's a combination of product and
you might do better at selling your ownsalesmanship that matter to people. Think about
products.Here is what the Ice Cream Man has tothe Ice Cream Man and how he uses attitude and
offer:customer service. For the ice cream salesman, it's
They see someone come running and they stopa two-way street. If you want your customers
what they are doing just for that customer.to come running, you should be just as eager to
They are as happy to see their customers as therun towards them.
customers are to see them.