| There is a research which states that it takes | | | | their privacy. |
| basically 5 to 7 times of follow-ups with a | | | | As you can see, it will be extremely important to |
| potential customer before a sale is closed online. If | | | | get their email addresses so that you can fulfill |
| you have just a page which pitches your product, | | | | the research statistic of 5 to 7 follow ups before |
| it will not be good enough. | | | | a sale is closed online. |
| So how do you actually follow up with your | | | | It is ok if they are not interested in a particular |
| potential customers online? Usually, what most | | | | product that you are selling to them at the |
| people do is to get their potential customers to fill | | | | moment. You can always sell them other |
| in their personal information like full name and | | | | products in the future, as long as you can contact |
| email address first | | | | them. |
| If you do not capture your potential customers' | | | | You can also further segment your mailing list into |
| information, when they do not buy on their first | | | | 2 groups. The first group is "Potential Buyers". The |
| visit to your sale page, you may lose the chance | | | | second group is "People who have already bought |
| to contact them anymore in the future. | | | | something from you". |
| So do not pitch your product right away. Tell your | | | | The first group consists of your existing |
| customers that you have some free information | | | | customers where repeat sales are highly possible. |
| or reports for them, but they will need to fill in | | | | As for the second group, you will know that you |
| their personal information to access or download | | | | will have to persuade them more in order for |
| them. | | | | them to buy from you. |
| In this way, if your potential customers are | | | | In this way, you can send 2 types of emails to |
| interested, they will be willing to give you their | | | | target the 2 different groups so as to achieve |
| personal information as long as you guaranteed | | | | the best targeted results. |