| Imagine making sales statements so bold that | | | | Most sales people use a variety of semi-conscious |
| you felt weak in the knees as you uttered them. | | | | methods to keep themselves updated about |
| Imagine always knowing that you could talk about | | | | what's going on in their marketplace. They actually |
| the cutting edge of your marketplace and know | | | | spend more time and effort figuring out what's |
| you were delivering an accurate, timely, exciting | | | | going on than they should. Now some of their |
| scoop. There is a part of selling, whether it's | | | | efforts are worthwhile. For example, I spoke to a |
| strategic selling, or any other type of selling, that | | | | salesman at Best Buy who knew everything |
| always counts and always needs support. That is | | | | about all the electronic equipment that he was |
| your sales confidence. So how can you connect | | | | assisting his customers with. His advice was great. |
| your confidence with that cutting edge | | | | He spent his idle hours at work playing with the |
| knowledge? In fact, how can you regularly and | | | | shelf models of this equipment and reading the |
| easily refresh your confidence with the latest and | | | | boxes. |
| greatest info? The answer is simple. | | | | He know his products from first-hand experience. |
| If you regularly spend twenty minutes to a half | | | | But ask him about the larger trends in that |
| an hour doing online research, guided by the most | | | | marketplace and he got a lot less sure of himself. |
| efficient methods, you can stay on top of all the | | | | He just had his semi-conscious methods and that |
| most important trends and micro-trends in your | | | | was it. His methods worked great for part of his |
| marketplace. It becomes one of those working | | | | sales conversations, but didn't do anything for |
| "go to" habits that you do often enough that you | | | | strategic selling. He was only confident about that |
| don't even notice you are doing it. Yet, when you | | | | hands-on experience part and pretty wimpy |
| stay on top of your marketplace with the most | | | | about anything else. Fortunately he wasn't working |
| timely and important information, your sales | | | | on a commission. |
| efforts are always supported by engaging | | | | If you want to be more conscious about how |
| accurate knowledge. You keep refreshing your | | | | you support and refresh your sales confidence, |
| confidence by filling yourself up with dynamite | | | | then change the way you gather marketplace |
| information that allows you to be an expert in | | | | intelligence. |
| your clients and customers eyes. | | | | |