| Ask any sales person what she dislikes about cold | | | | upsetting when someone takes a negative or |
| calls and chances are she'll say, "the rejection." | | | | abusive track during a phone call. Nevertheless, it |
| Now I'm not going to be silly enough to say there | | | | is a very rare event. In fact, when someone is |
| isn't any rejection in cold calling, but let me tell you | | | | curt or says rude aggressive things about my |
| where I see that rejection coming from. | | | | calling, I usually take a philosophical position. I |
| I've been a technical recruiter for almost 20 | | | | quickly get off the phone, saying very little. Then |
| years... that means I make a lot of cold calls. For | | | | I tell myself the other person must be having an |
| me, cold calls alone, really aren't a source of | | | | extremely bad day. Basically I'm looking for a way |
| rejection; they're just not that big a deal. In fact, | | | | to let go of the call. Sometimes I find that getting |
| each call is an opportunity to connect, to deliver | | | | up and walking around a little, or maybe having a |
| value in a sales conversation and to begin | | | | cup of tea, is what I need to move past that |
| deepening a professional relationship. Does that | | | | brief negative encounter. |
| always happen? No, but it happens often enough | | | | So there it is.. the truth about what can go wrong |
| that picking up the phone and talking with | | | | during cold calls. Beyond that very occasional rude |
| someone I've never spoken with before isn't a | | | | call, there really shouldn't be negative emotions |
| negative experience. I don't anticipate it being a | | | | involved with cold calling. For all the rest of the |
| bad experience; as I said, each call is an | | | | things that come up during cold calls, I am helped |
| opportunity. I have learned to focus on that | | | | by the phone methods I've developed over the |
| opportunity and avoid focusing negative energy | | | | years. These methods keep my focus on the |
| on the possibility that I'll feel rejection. | | | | positive opportunities in front of me. If you do |
| So here's the truth. I only experience rejection | | | | cold calls, maybe some of my methods could help |
| when someone is rude with me. It happens every | | | | you too. |
| once in awhile, but not very often. It is always | | | | |