Soft Skills Are Hard But Crucial

Doing what I do in developing effectiveness inbarking orders does get people to stand to
professional it is inevitable that I occasionally comeattention and can even get short term results.
across the term "soft skills" uttered withBut as we have seen at the highest level in our
little-disguised contempt as if they were the latestown political system, these tactics lead to own
invention of lily-livered business vegetarians sentgoals, a focus on the mechanics of relationship
to hamper the red-blooded business man orrather than what productive relationships serve.
woman in going about his/her business andThese tactics can also lead to the creation of
making a profit."yes" people, a sabotage culture where the
If the so-called "soft skills" had no impact ondown-trodden leak their bitterness, stress and
performance and the bottom line, I would agree.revenge through covert avenues- and where
Businesses have enough red-tape andeffort is directed not at productive goals but at
bureaucracy to contend with. But here's the rub-in-fighting and destructive outcomes.
the acquisition and implementation of these skillsI contend that for long term, healthy, productive
are not just a nice-to-have extra to keep HR offorganisations- soft skills- knowing how and when
your back, they are the skills that maximise yourand with whom to communicate; knowing how to
biggest resource and investment- your people;consciously align behaviour with desired outcomes
attract and retain your clients; and by achievingare not only key- they are indispensable. Dismiss
these, minimise costs and boost your profits.their importance and you may find you leak talent
What are these skills? How are they central toto other organisations that don't pay lip service to
minimising costs and maximising resources and arethese competencies!
you doing enough to cultivate and implementIn his book "The new Leaders (transforming the
them in your own areas of influence?art of leadership into the science of results"
In the majority of businesses, people are theGoleman writes "Understanding the powerful role
most costly and valuable resource. Theirof emotions in the workplace sets the best
productivity - however that is measured- directlyleaders apart from the rest- not just in tangibles
affects the bottom line. It therefore follows thatsuch as better business results and the retention
how they communicate, how they fosterof talent, but also in the all-important intangibles,
teamwork and achieve engagement, how theysuch as higher morale, motivation and
filter information to understand what matters, iscommitment." I would argue that high
of paramount importance.competence in the intangibles leads inexorably to
Of course, there is always the short-cut ofsustainable results in the tangibles.
creating a climate of fear- banging the table,