| Why do we come up with excuses to keep doing | | | | to buy your products and services. |
| things the same way, even when we know | | | | 3. In your marketing material, suggest valuable |
| change is needed to improve a particular situation? | | | | benefits your ideal customers can experience by |
| We like to stay in our comfort zones. Because of | | | | using your offerings. Persuasive selling starts when |
| this natural human situation, sometimes you've | | | | you give your customers what they really want. |
| got to persuade people to see things differently | | | | 4. Dr. Robert Cialdini's The Science of Persuasion |
| to see the value in improving a situation. Keep | | | | reveals research about human tendencies including |
| reading to find the latest 5 persuasive ways to | | | | gift giving. In his research he shows that people |
| supercharge your selling techniques. | | | | naturally feel like giving a gift back to those who |
| 1. Learn from the questions asked by your | | | | have already given a gift. Thus, the value of |
| prospects and customers. Learn what's important | | | | giving valuable information gifts in the way of |
| to your clients. Persuade them to see the value in | | | | articles. |
| taking advantage of the benefits of your | | | | 5. Genuinely want to help a person solve his or |
| offerings. | | | | her pressing problems. Persuade him or her to |
| 2. Ask your clients to imagine possibilities of | | | | take action now to feel more fulfilled in like. Using |
| happier life using your offerings. When you ask | | | | this and other persuasive ideas, you can |
| them to picture happy results of solving their | | | | supercharge your sales techniques. |
| problems now, that can be persuasive motivation | | | | |