| You should know that the importance of using the | | | | say "we do this, we offer that" constantly talking |
| right words in selling is massively important. In | | | | about themselves. You will see them doing this on |
| fact if you use the right words you can expect | | | | their websites, brochures and also in their face to |
| to see a big increase in your sales results. If you | | | | face meetings. |
| are wondering what this has to with the title of | | | | The problem with this is that most people are |
| this article I suggest you read on. | | | | only interested in themselves. Now they may ask |
| In fact I am hoping that the smart ones amongst | | | | you to tell them about your business, service or |
| you have already picked up on exactly the point I | | | | product. But what they really want you tell them |
| am going to make to you today. It is such a | | | | is how your business, service or product will be of |
| simple principle that if you begin to use it in your | | | | benefit to them. |
| sales presentations, your sales copy, in fact as | | | | Hence my colleagues and I have coined the |
| part of anyone of your selling techniques then | | | | phrase 'do not wee all over your sales |
| you should expect to earn a lot more money | | | | presentations'. This basically involves swapping the |
| very soon. | | | | word 'we' for 'you'. So instead of saying "we |
| I can tell the suspense is killing some of you and | | | | make really low cost products" you could say |
| you are wondering exactly what am I talking | | | | "you will be able to save a huge amount of |
| about. Well let me explain in detail this wonderfully | | | | money with our low cost product range". |
| easy to apply sales secret so you can begin to | | | | Using the word 'you' more will engage your clients |
| use it today. | | | | and will cause you to focus on the benefits you |
| Here it is: | | | | offer your customers. The end result will be that |
| Most people when communicating about their | | | | you will enjoy more sales. |
| business or service use the word 'we' a lot. They | | | | |