| Welcome to your successful sales career. If you | | | | your specific product or service. |
| are already successful we will take it up a notch. | | | | By pride, we are confronting the human ego. But |
| If your just beginning your career, your off to a | | | | not just personal ego, yes, some clients will make |
| great start by starting here. Let me just state | | | | decisions for their own ego but many others will |
| from the get go that I firmly believe that sales is | | | | make decisions for your product or service |
| a profession and not just something that you do | | | | because of what their neighbors, friends, family or |
| between jobs. Further more there is growing | | | | spouse will think, just to name a few. So ask |
| evidence that the world could come very close to | | | | yourself during your presentation, how am I |
| coming to a stand still if every salesperson | | | | effecting my clients ego and strive to do so in as |
| decided to sleep in for the day. So let us always | | | | many areas as you can. You can identify these |
| keep our chin up in this great profession of ours | | | | areas by observing the surroundings of your |
| we call sales. | | | | client, the dress, certificates, jewelry and prior |
| Let us begin this wonderful journey, shall we? | | | | research that you have hopefully attained prior to |
| Great, profit, protection, pride and pleasure, these | | | | your first meeting, if you are in that type of |
| are your 4 keys to success. Implement these | | | | sales. If not, your keen sense of observation |
| keys into your presentation and watch your sales | | | | while there in the present will serve you just fine, |
| soar. | | | | fear not. |
| By profit, we mean, ask yourself how can you | | | | And finally pleasure, by that we mean, how will |
| demonstrate to your client that they will in fact | | | | your client receive satisfaction by purchasing or |
| profit by having your product or service. Like | | | | investing in your product or service. So Identify |
| Long term savings, short term savings, time | | | | how your client can and demonstrate to them |
| savings etc. Also don't be afraid to literally ask | | | | how they will receive pleasure by doing business |
| your client if they can see how they can profit | | | | with you as an individual, by being more |
| and let them explain how they would. What's neat | | | | captivating or entertaining as a salesperson as a |
| about having them tell you, is the fact that, | | | | start, if that is part of your personality. If not, |
| information coming out of there mouth, is far | | | | strive to make it be part of your personality. For |
| more convincing than having it come out of yours. | | | | always remember that in more cases than not, |
| Please take that to heart and ingrain it in your | | | | the client is buying you, then your product or |
| brain for eternity! | | | | service, because many times you are the face |
| By protection, we mean how can you | | | | for both at first. Also of course, by clearly |
| demonstrate to your client that they are | | | | showing throughout your presentation a |
| protected from there competition, inflation, taxes, | | | | pleasurable solution to common objections they |
| deflation or providing protection for their family, | | | | may have. |
| business, home and what have you. Again do not | | | | Profit, protection, pride and pleasure. There you |
| hesitate to follow up with having your client | | | | have it, the secret is out, now go and do likewise! |
| explain how they would be protected by having | | | | |