Sales Training Vs Sales Motivation

Many sales people go to sales seminars withyou stay at it long enough you will get occasional
hopes of removing the struggles that can comesales. Maybe even enough just to squeeze by. But
along within a sales position. The optimistic outlookwhy squeeze by when you can skyrocket your
of finally learning that one "magical phrase" orsales on a consistent basis? Let's face it; no one is
technique that will eliminate all objections and closein sales so they can brag they are in sales. It's all
every sale is a powerful lure to a hungry salesabout the cold hard cash you can earn.
person.Sales is the only profession I know that you can
Unfortunately, many who attend sales motivationhave unlimited earning potential and not be
seminars often find themselves right back whererequired to have a college education. (Note: I am
they started just a few short weeks after thenot saying you shouldn't go to college and I am
seminar has passed. Struggling to close deals,not saying certain companies do not require or
chasing old accounts that are a dead end and withprefer a college graduate for sales; I am simply
little to no relief in sight.making a point).
Every salesperson has experienced this situationSo if cash is the primary motivator to have a
one time or another in their career. Even theprofessional sales career, why not learn
great sales people in your current organization.everything you can in order to position yourself
The difference is, they didn't give up and theyto achieve the most possible amount of
worked smarter, not harder.opportunities (closed deals) within your field?
They learned the ropes.This is the difference between technical sales
And that is the difference between sales trainingtraining and sales motivation
and sales motivation. Sales motivation will wane. ItBoth are needed, however having the technical
will fade and leave you as fast as it can. And that"know-how" is vital to a sustained, profitable sales
is ok. That is why it is important to constantlycareer. Make sure your sales skills are up to date
feed yourself positive motivation. Because youso when you get that occasional rocket fuel
know it will burn up like rocket fuel. But guessboost of motivation, you'll know what to do with
what? That's what it is supposed to do! It'sit. And maybe even more importantly, you'll still
supposed to give you that extra "boost"!know what to do in order to close sales when the
But when your selling skills are not up to par, thatgas tank is low on fuel.
sales boost of rocket fuel goes to waste. Sure, if