Sales Training - Silence Shows Respect After Asking a Question

In the early years of attending sales trainingTip to Help You Keep Quiet
seminars, one of the dramatic effects salesHere's a quick tip to keep your impatience in
trainers, especially with a large audience would trycheck while your prospect thinks. I personally
for would be to tell their audiences, "When youchant to myself because it keeps me centered
ask a question," then they would pause for aand inwardly quiet instead of fidgeting. You can
moment and follow that by yelling, "SHUT UP!"chant almost anything, but I find the following
They would continue with this cliche, "He whosounds useful: HU, Om, Aum, Amen (like Ah-men),
speaks first loses."Allah, or any other spiritual or meditative sound
Such attitudes are hard sell because suchyou like.
comments are all about control and a win-loseI avoid thinking at this point about what my
philosophy of sales. Despite this, the basic premisecounter will be if his response is negative.
of being quiet after you ask a question is correctHeart-centered, soft sell sales is about
whether you believe in hard sell or soft sell sales.understanding your prospects' viewpoints so you
Be quiet or shut up - what's the difference?can help customers buy. You're not there to win
When you ask a question, be quiet until yourdebate points. You're there to provide a service
prospect or customer answers. So other than thethat just happens to be selling products or
fact that I chose to avoid saying, "shut up,"services that will help them solve their problems
what's the difference? The difference is respect.or obtain their desired results. When you help
It's respectful to allow the other person time tothem buy what's right for them at timing that's
think about what you asked. I know whenright for them, you both win.
someone asks me a question, I need to thinkSo, silence shows respect after asking a question,
about the answer for a few minutes. If yousilence which is invaluable. First, it shows respect
interrupt me while I'm thinking, obviously thefor the people whom you asked by giving them
question wasn't important so I'll pass on it. Thattime to think. In turn, it shows that you have a
meeting may then be over.heart-centered concern for their opinion. Not only
In this respect, you did lose, twice. You lost thedo you now know things you didn't know before
opportunity to learn what my answer would haveyou asked the question, you probably moved
been. And you lost the opportunity toforward as being likeable and trustworthy making
demonstrate your respect for my opinion, andsales more likely. This is the way to finding sales
therefore respect for me personally. As peoplefun, fulfilling, and mutually rewarding.
usually like those who show respect for them andHow can you apply this to your own life? Have
their opinions, you may also have lost theyou tried it? What were your results?
opportunity for a long term business relationship.