| The sales representatives of a company happen | | | | training program is to help them deal with your |
| to be amongst the most important members. | | | | competitors. |
| They play a great role in helping people know | | | | This should also be mentioned in the manual, so |
| about your products, and thus increasing the sales. | | | | that they are aware of pricing details and other |
| It is very important that they get a good sales | | | | essential stuffs about the competitors. This will |
| training so that they can successfully market your | | | | only help them know, how can they convince the |
| products. This is in particular necessary in times of | | | | customers and sell their products better. The |
| recession, so that they can help your company | | | | price guide is absolutely essential and it should be |
| reach goals, even in the most difficult times. It | | | | properly updated. A hike in price can make things |
| would be a great idea to provide your sales | | | | difficult for the sales force, but if they know |
| representatives with sales manual as a part of | | | | exactly the reason behind it, they can convince |
| the sales training program. It is very important | | | | the customers with confidence. Provide as many |
| that the representatives have contact numbers | | | | of photos as you possibly can in the manual. |
| of the team members, while they are out to | | | | The photos should not be only of the products, |
| complete their task. | | | | but also that of it being used by content |
| It is likely that they may face questions or | | | | customers. The photographs should be really |
| situations that they might find difficult to tackle. | | | | helpful, and should be able to explain, what you |
| They themselves too might have some | | | | want to convey. A very important part of the |
| questions, and at such situations talking to a team | | | | sales training program is to help the |
| member could be of great help. Provide the | | | | representatives learn as to how they should deal |
| representatives with a strategies page which | | | | with the reaction of the customers. They surely |
| should contain helpful selling points. Make the page | | | | are not always going to encounter polite |
| easy to read and understand, so that it can be | | | | reactions, so it is important they know how to |
| consulted, whenever needed. You can update and | | | | deal with adverse situations. No matter what the |
| provide new pages, whenever you launch new | | | | customers say, the representatives have to be |
| products. Yet another essential part of the sales | | | | polite and keep smiling. |