| Sales and Customer Service go hand in hand. | | | | self-dignity. |
| Sales brings the customer in the door and service | | | | Reverend Crawford decided to follow the bag |
| keeps them in the door. In this article, we going | | | | lady. Maybe she can help save the bag lady some |
| to take a look at how Nordstrom creates a sales | | | | dignity when security asks her to leave. The bag |
| environment through great customer service. | | | | lady walked up to a clerk and asked to try on |
| Joy was in the air. It was Christmas time. That | | | | some evening dresses. Gown after gown was |
| special time of the year when we sing, fellowship, | | | | brought in for the bag lady to try on. The clerk |
| and of course shop. Reverend Carolyn Crawford | | | | complimented her on which gownsflattered her |
| was no different. She walked into a Nordstrom | | | | figure. Every warmth and kindness was given to |
| Department Store and was immediately | | | | the bag lady as if she were a real customer. She |
| bombarded with the sights and sounds of | | | | couldn't afford any of those dresses. Was the |
| Christmas. | | | | clerk out of touch with reality? |
| The store was beautifully decorated with all the | | | | After the bag lady left the store, Reverend |
| Christmas trimmings. The air wasfilled with the | | | | Crawford, out of curiosity, had to know why this |
| sweet aroma of perfume and potpourri. And of | | | | clerk handled this situation in this manner. She |
| course the glorious sounds of Christmas music | | | | walked up to the clerk and asked, "Why did you |
| emanating from a gorgeous piano. Everything | | | | treat that lady as if she were a real customer? |
| seemed almost perfect. About this time, a | | | | She couldn't afford any of those dresses!" The |
| homeless bag lady walked into the store. Her | | | | clerk looked at the reverend with a gentle |
| appearance was haggard, dirty, and sloppy. Her | | | | demeanor on her face and said, "This is what we |
| aroma definitely contrasted to the smells of the | | | | are here for: to serveand to be kind." |
| store. Reverend Crawford's heart went out to | | | | Wow, "to serve and to be kind." What a sales |
| this desolate woman. She knew the bag lady was | | | | concept. Can it really work? Absolutely. What can |
| going to be thrown out of thestore. What an | | | | you do to be kind to your customers? |
| attack that will be to this lady's already poor | | | | |