| Every successful company usually has a sharp | | | | some role-playing scenarios involving guarded |
| minded Sales Trainer who is always seeking new | | | | buyers John admitted he had some new options |
| and more efficient methods of training the staff | | | | to take back into the field which could improve his |
| and producing enhanced performance or sales | | | | sales closing effectiveness. Options he felt he |
| results. | | | | didn't have previously to the DVD sales training |
| Kathy is one of those staff sales trainers and | | | | program. Since, John has gained some new found |
| when she noticed one of her salespeople had | | | | confidence resulting in improved effectiveness and |
| entered into a period of reduced performance she | | | | has come out of his sales performance slump |
| decided to get to the bottom of the problem and | | | | with increased revenues and closings that have |
| find a solution toward improving his sales | | | | kept pace with the rest of the sales team. In |
| performance. John was a fairly new salesperson | | | | years past most of the experience the |
| with the company; first year, but his sales | | | | salesperson gained was from years in the field, |
| performance was keeping pace with the rest of | | | | paying their dues it was called, while the company |
| the new salespeople; at least for a while. But then; | | | | suffered from low performance and a loss of |
| suddenly, there was a drastic drop in closed sales. | | | | revenue due to lack of sales performance. |
| After talking with John, | | | | Sales training DVD programs can compress years |
| Kathy discovered he had run into a line of | | | | of field sales experience and introduce even |
| guarded buyers and either he didn't know how to | | | | novice salespeople to techniques which enhance |
| close the sale or he didn't have the experience to | | | | performance and sales results. The sales training |
| close the sale with this kind of a buyer. Kathy had | | | | can take place in a stress-free and comfortable |
| discovered the effectiveness of sales training | | | | environment enhancing the salesperson's ability to |
| DVD programs by previously using them to | | | | retain the information presented in the sales |
| enhance the performance of other salespeople | | | | training. It is safe to say that sales training DVD |
| and decided to bring John in for some brief | | | | programs equate to not only accelerated |
| sessions to improve John's sales performance in | | | | experience and enhanced sales performance but |
| the situations he was having the most difficulty. | | | | increased sales revenues for the company as well. |
| After only 5 sessions of DVD sales training and | | | | |