| Have you ever been completely confused about | | | | me shaking my head. Why would a daycare |
| what someone is selling? It seems that many | | | | center include a saloon slogan when selling child |
| folks either over-think or under-think their sales | | | | services? Why not Happy Times Day Care - |
| techniques. I came across two lawn signs recently. | | | | Safety Care - anything...etc? Why risk the all |
| One was advertising landscaping services, the | | | | important trust factor with a booze reference |
| other daycare. The landscaping sign displayed | | | | (especially when their trying to buy children). |
| "Joe's Landscaping" in a hard-to-read font. The | | | | Some questions for us sales people: How often |
| image showed a truck (apparently Joe's truck) | | | | do we endanger our sales success with risky |
| and a phone number. That's it. The second sign | | | | sales phrases or clichés, rather than honesty |
| was just as disturbing to discerning sales | | | | and facts? How often do we quickly throw a |
| professionals. | | | | sales presentation together and miss the mark? |
| It stated "Happy Hour Day Care." I get the intent | | | | Or, perhaps we go the other way and get so |
| (who the heck doesn't want kids to be happy), | | | | detailed we lose the client? |
| but really? "Happy Hour?" I was amazed at how | | | | One can spout off one sales technique after |
| twisted both messages were. In terms of sales | | | | another, but without the correct message being |
| techniques, if you're sales presentation (no matter | | | | delivered to your prospects, you'll find yourself |
| where it is - boardroom or front lawn) does not | | | | struggling unnecessarily. Take the time to hone |
| send the correct message immediately, you've | | | | your message wherever it reaches the consumer. |
| set yourself up for a battle. | | | | Consider this sales training, but whether it's an |
| Here's the sales pitch I got from Joe the | | | | email introduction, a newsletter, commercial, |
| landscaper's message: "Hey, check out my truck! | | | | marketing materials, phone call, or a stupid lawn |
| If you hire me my shiny vehicle will grace your | | | | sign, get the presentation right. You'll sell more, |
| curb once a week!" The daycare folks just had | | | | more frequently. |