| Telemarketing promotes the sale of a product or | | | | generate need of certain other products of the |
| service of a company by enforcing direct | | | | company. |
| communication of the customer with the sales | | | | Courtesy and Politeness |
| representative. It is used to solicit the sales of | | | | To gain opportunity to make your sales figure |
| certain products as well as for providing solution | | | | high, you need to please the client in every way. |
| to the customer in an attempt to provide a larger | | | | Taking the opportunity of when the customer is |
| sale. | | | | calling you, show appreciation and say "thank you" |
| Sales Technique for telephone Marketing | | | | and "please" frequently. |
| The representative employs certain specific | | | | Make the Conversation Easy and Flowing |
| techniques to gather greater success in sales: | | | | You need not always ask for permission in order |
| They Do Not Interrogate | | | | to be polite. It is important to provide the |
| In order to cater to a specific group of services | | | | knowledge of a few package, product or services |
| which is directed towards an explicit group of | | | | f your company while you are at conversation |
| customers, you need to know certain information | | | | with your client. This does not allow the client to |
| about the background of the customer. In order | | | | get defensive and the sales representative can |
| to do that, if the sales representatives shoots | | | | mange to sell additional product. |
| one question after another, it becomes little | | | | Provide Fallback Proposal |
| annoying for the client. As such, it is important o | | | | Start with services that re expensive and then |
| engage the customer in a conversation to gain | | | | always keep a lower rate fallback proposal ready |
| information in a favorable way. For example if | | | | at hand. This will allow the client to feel that they |
| you are asking the name of the customer it is | | | | are being offered a better deal. |
| important that you present your name first. | | | | Key Concepts |
| They Usually Guide and Lead the Customer | | | | Enthusiasm and knowledge play a key role to |
| It is very important for the sales representative | | | | improve sales through telemarketing. A |
| to have a proper knowledge of all the available | | | | telemarketer has to uncover the opportunities by |
| services and products of the company. While in | | | | engaging the client into different fallback offers, |
| the conversation a sales representative can make | | | | solution and new products. Through out the |
| certain adjustment to their conversational skills in | | | | conversation the representative has to project |
| order to guide the client and provide them with | | | | politeness in order to gain the client's trust. |
| the solution. When in the process they can | | | | |