| They say sales is essentially a battle of wills, in | | | | rapport. |
| that whoever has the most certainty in a | | | | The NLP guys soon realized that all sales |
| situation will come out on top. | | | | techniques are based around rapport building |
| Thankfully then there are a lot of subtlesales | | | | between the sales person and the prospect. |
| techniques you can use to weaken any thoughts | | | | Rapport is a name given to the process where |
| of skepticism in your prospects mind and make | | | | the prospect feels that the sales person is like |
| them more likely to make a purchasing decision in | | | | them, that they have a relationship together and |
| your favor. | | | | that the sales person has their best interest at |
| The following sales techniques come from the | | | | heart. |
| areas of hypnosis, NLP and general persuasion | | | | One of the key NLP sales techniques to get to |
| methodologies. Feel free to incorporate them into | | | | this stage is simply to mirror the body language |
| your own sales process to get better results. | | | | and postures of the person you are selling to. We |
| 1) Embedded commands from hypnosis-under the | | | | will naturally do this with someone we are getting |
| radar sales techniques | | | | on well with. |
| The conscious mind can only concentrate on a | | | | The key thing to remember as with other sales |
| few things at once, while the subconscious has | | | | techniques is not to make it too obvious. You |
| evolved to take care of most of what we are | | | | may even find that if you are genuinely getting |
| doing every second of the day or night. | | | | along with the person and feel relaxed around |
| Because of this, we can use the hypnotic | | | | them that you will naturally start to mimic their |
| techniques of "embedded commands" to plant | | | | body language. When they feel more comfortable |
| buying seeds in our prospects sub-conscious mind | | | | with you they are more likely to buy. |
| to get them to buy. | | | | 3) Knowing what they value |
| We do this by planting suggestions and buying | | | | One of the best sales techniques that you can |
| key words in our subjects mind that are casually | | | | use to turn your prospects thinking towards |
| dropped into conversation without them knowing | | | | buying is really getting to know what is of value |
| it. These words bypass the conscious mind and | | | | or what is important to the prospect. |
| go straight to the subconscious where the two | | | | You can use this as a powerful persuasion |
| meanings of a word are processed and influence | | | | technique to close that prospect by focussing on |
| the buying decision. | | | | the benefits of your product in terms of how it |
| This is one of the most powerful sales techniques | | | | relates to what is important to your client. |
| that you can use assuming you get the timing | | | | This is one of the sales techniques that is |
| right and are subtle in its use. | | | | frequently overlooked by sales people because |
| You could say something like "by now lots of | | | | they focus on the benefits of their product but |
| customers are seeing the benefits of investing in | | | | forget to find out what is meaningful and |
| this type of technology". Notice that the word | | | | important to the client. |
| "by" can also be "buy". The subconscious mind | | | | The only way to find this out for sure is to ask |
| now has to accept both meanings as accurate. | | | | questions of your client and find out what it is |
| This little word when used correctly at the right | | | | that they are looking for and what causes them |
| moment can influence a buying decision. | | | | the most "pain" in their business. |
| 2) NLP sales techniques | | | | Once you have done this you will be in a position |
| One of the best sources of powerful mind | | | | to leverage this pain in your sales presentation. |
| changing sales techniques comes from the world | | | | This is one of the most crucial sales techniques |
| of NLP. | | | | there is and it's very lacking in most salespeople's |
| There are a whole variety of sales techniques | | | | sales process. |
| that you can employ to help you with closing a | | | | There are many more techniques you can |
| sale, but the one I want to mention here that can | | | | discover through hypnosis, NLP and persuasion. |
| work really well is based around the idea of | | | | |