| Closing techniques, presentation and understanding | | | | and focus on what your customer is telling you |
| your customer is based on how well you can | | | | instead of just focusing on closing the sale. This |
| listen. Being able to actively listen can improve | | | | allows you to develop a true interest in actually |
| your sales skills. Unfortunately, listening is not a | | | | helping them and providing them with a solution. |
| skill that is completely developed by most | | | | - Make your customer feel heard. This involves |
| salespeople. | | | | making sure that your customer feels as if they |
| The ability to actively listen takes focus, | | | | are being listened to by clarifying what they had |
| concentration, patience and interpreting your | | | | previously said during the conversation. Ask |
| customer's ideas correctly. Interpreting | | | | questions and rephrase comments in your own |
| nonverbal communication such as body language is | | | | words to make sure that you have also |
| also important. Good listening skills require | | | | understood what they have said. |
| emotional and intellectual effort which can only be | | | | - Lookout for what is not stated. If you feel as if |
| acquired through practice. | | | | your customer is sending mixed messages, ask |
| Miscommunication damages and deteriorates | | | | questions to dig deeper. |
| relationships. Being a good listener allows you to | | | | The ability to listen is one of the sales skill that |
| improve the quality of your relationships with | | | | has to be learned and practiced. Being a good |
| customers, friends, family and colleagues. Failure | | | | listener allows you to receive and process |
| to fully listen usually results in missed opportunities | | | | information from your customer that you could |
| and mistakes. Below are some tips on improving | | | | have missed otherwise. When you give your |
| your listening skills: | | | | customer your focus and attention, they usually |
| - Stay present. Be open-minded when listening | | | | reciprocate. |