| The ultimate aim and objective of a business | | | | detailed consultation with the entire team. |
| organization is to earn profits. This is achieved | | | | Improved channels of two-way communication |
| through increased sales of goods and services. It | | | | between the management and the sales staff |
| is the duty of the sales manager to increase the | | | | also helps in increasing motivation. Managers are |
| motivation and boost the morale of an employee. | | | | advised to pass on all essential information |
| Employees belonging to all the departments in an | | | | required to their subordinates, at the same time |
| organization require motivation. However, it is | | | | they should also be prepared to receive and act |
| generally seen that it is the employees in the | | | | on feedback given by the employees. Employees |
| sales department in an organization that need to | | | | who feel that their needs are being noticed and |
| be motivated the most. The success of the | | | | taken care off tend to be highly motivated. They |
| organization ultimately depends on the efficiency | | | | should be given appropriate rewards and financial |
| and capability of the sales team. It is the duty of | | | | incentives linked to their performance. This will |
| the sales manager to boost and motivate the | | | | motivate them to work harder to achieve |
| morale of the sales team. There are a number of | | | | targets. Theories presented have proved that |
| techniques and methods that have been designed | | | | apart from financial incentives employees also |
| to increase the motivation level of a sales team. | | | | value management recognition and appreciation. |
| It is advisable that involving employees and | | | | Acknowledging the work and efforts of the |
| subordinates in the process of goal setting can | | | | employee greatly helps in increasing the level of |
| greatly help in increasing the motivation levels of | | | | motivation. |
| the employees. When employees are involved in | | | | Sales motivation proves to be extremely |
| the process of goal setting, it inculcates a sense | | | | important for any organization. A well-motivated |
| of responsibility within them. This keeps them | | | | sales team proves to be a significant factor in the |
| motivated and encourages them to achieve sales | | | | success of any organization. |
| targets. The goals should only be made after | | | | |