| Do you want to increase sales especially with a | | | | reinforces the action by being simple. Many sales |
| slowing economy? Consider, these 3 simple letters | | | | professionals have a tendency to turn the sales |
| if this is your goal. | | | | process into a complex, convoluted monologue. |
| So what are these three simple letters? The first | | | | They are so busy spewing price, proposal and |
| one is A. Since A is the beginning of the alphabet, | | | | product that they forget to keep the |
| this is letter is quite important. For it sets the tone | | | | communication simple. The end result is that they |
| of this sales coaching tip that being action. | | | | turn off their prospects before turning them on. |
| Without action, your goal to increase sales will | | | | Simple does not mean stupid. People buy from |
| simply not happen. You cannot wish or hope for | | | | people they trust and believe. When you have a |
| sales. You, as the sales professional, must take | | | | simple and clear message, people will listen to you |
| action from finding those potential prospects, to | | | | provided you employ the third and final letter of |
| qualifying them, to securing their commitment, to | | | | K. |
| delivering the sales and to conducting the | | | | K is just as critical as A and S. You must know |
| follow-up. | | | | when to take action and know how to keep the |
| So much in sales is dependent upon action. There | | | | message simple. To know suggests that you |
| is a favorite little story that I share with all of my | | | | must have a keen awareness of the sales |
| clients including my sales coaching ones. | | | | process and the psychology of selling. Finally, you |
| Every morning in Africa, a gazelle wakes up. It | | | | must know yourself. As the old adage goes To |
| knows it must run faster than the fastest lion or | | | | Thine Own Self Be True. People can spot a phony |
| it will be killed. Every morning a lion wakes up. It | | | | especially in sales. You must knowingly be |
| knows it must outrun the slowest gazelle or it will | | | | authentic in all of your actions. |
| starve to death. It doe not matter whether | | | | When you put these 3 letters together, A, S, K, |
| you're a lion or a gazelle. When the sun comes up, | | | | they spell ASK. When you learn to ASK, you will |
| you'd better be running. Anonymous | | | | increase sales. From my experience in business |
| If you truly want success in sales, your results will | | | | coaching training arena, this is probably the easiest |
| be directly proportional to the actions that you | | | | way to increase sales and one of the weakest |
| take. | | | | sales skills that I have observed in sales |
| You can starve to death because of no sales or | | | | professionals. Take some time to hone this sales |
| you can be eaten by your competition. | | | | skill and see your goal to increase sales quickly |
| The second letter is S. If A sets the tone, S | | | | materialize. |