| Leverages one of the most important things you | | | | they're talking to. |
| can haven't persuasion. Leverage is something | | | | Now, when there is a sticking point at your |
| that you can utilize to persuade people to do | | | | prospects have to get past, the one thing you |
| anything for you, and it can be anything. When | | | | need to do is you need to look over to your |
| using sales closing techniques, your leverage can | | | | friend and ask them to share gains or two about |
| be a testimonial from someone that is very | | | | this specific situation. |
| famous and well respected, and the average can | | | | Now, again without using any sales closing |
| be a comment from someone that is very | | | | techniques, chances are that if it particularly thing |
| educated and an authority in the field that your | | | | is a sticking point for the prospects, maybe it |
| working life. It can also be some thing that you | | | | used to be a sticking point for your friend as well, |
| have that makes it unique for them, your | | | | and maybe he can talk to your prospects about |
| prospects, to interact with you. | | | | it, and tell them and try to convince them that |
| When trying to get leverage, the one thing to | | | | everything is going to be okay, and that particular |
| remember about is that the bridge is all about | | | | sticking point is not as important as it seems now, |
| contacts. If you have contacts with various | | | | and that they can move on and either do what |
| people, chances are that you can use them for | | | | you has been to do or purchase what he has |
| leverage. Now, this is a very common practice | | | | been to purchase, whatever the situation is. |
| among people that really interact with each other, | | | | As you've noticed we haven't used any sales |
| and are in the same market. For instance, if it so | | | | closing techniques so far. Always Don is an |
| happens that you know someone that is very | | | | established and trust with the prospect, and cause |
| great at doing something that you're trying to | | | | them to really believe in what you have to say. |
| persuade someone else to do, have them come | | | | That is the power of leverage. At this point you |
| over with you to the persuasion meeting, and | | | | should be convinced to do whatever you ask |
| makes you introduce into the prospects. You'll | | | | them to do and also they should be convinced |
| have to use sales closing techniques for this, but | | | | that it is really easy. |
| just introducing for the prospects to know when | | | | |