| When I was new to sales, I was lucky enough to | | | | time each day to read and study about sales |
| be enrolled in an excellent sales training program. | | | | from others who are experienced and willing to |
| It taught me three important things: | | | | help. There are many excellent books and |
| | | | references available, and it won't take you long to |
| 1. To clearly see a vision of what success would | | | | gain some valuable insight. |
| look like if I could achieve it. This was motivational | | | | Once you've got the basics down, make sales |
| and helped me hang-in-there through the tough | | | | prospecting one of your most serious studies. |
| times. | | | | New sales leads are the lifeblood of any business. |
| 2. Basic presentation and closing techniques. These | | | | Learn how to find an abundance of currently |
| were tools I'd need to communicate my message | | | | interested new leads. In doing so, |
| as well as a few simple ways to ask for a sale. | | | | - You'll have less stress. |
| 3. How to prospect for new sales leads. This | | | | - The greater your likelihood will be of sustaining |
| taught me how to find potential buyers so I could | | | | and growing your business. |
| sustain and grow my business in the future. | | | | - The easier it will be to let go of weaker sales |
| I assumed at the time that such training | | | | opportunities. |
| programs were the norm for most salespeople. | | | | - The easier it will be to replace any business that |
| Later, I learned that this wasn't the case at all. | | | | you lose to competition or attrition. |
| Though I have innovated many of my own | | | | - The greater your chances will be for long term |
| methods as time has gone by, building blocks | | | | success. |
| from that original sales training program helped | | | | Help yourself today and tomorrow by studying |
| form a foundation for my sales career that is still | | | | the art of sales! Learn the basics so you can |
| with me today. | | | | make the most of opportunities and move your |
| Commit to Improving Your Sales Skills | | | | business forward. Become a master of |
| If you didn't get a sales training program when | | | | prospecting so that you can take your business |
| you started out in sales or small business, I | | | | to higher and higher levels of success in the |
| recommend you try to get some training, even if | | | | future. Ultimately, investing in sales training will |
| it's only self-study. Make a disciplined effort to | | | | save you time and help you achieve your goals as |
| learn how to be a better salesperson. Set aside | | | | a salesperson or small business owner. |