| Retailers face an intense competitive environment. | | | | items should have a high perceived value, such as |
| With the growing availability of retail space there | | | | a free DVD or CD. Give them away with every |
| are more stores joining the marketplace. At the | | | | purchase over a certain amount. You can offer a |
| same time there is also a great deal of money to | | | | higher priced value giveaway for larger purchases. |
| be made at the retail level. | | | | A clever retail idea is to figure out what your |
| Consumers have more disposable income to | | | | average retail sale is, then offer a give away for |
| spend, and have become accustomed to | | | | sales higher than that average. This strategy |
| experience shopping as a form of recreation. | | | | should increase your average sale since people will |
| Here are some strong selling strategies that can | | | | want the giveaway. |
| be used by retailers to produce more sales. | | | | Retail Selling Strategy #3 |
| Retail Selling Strategy #1 | | | | Offer a loss leader. A loss leader is a product |
| Display the original retail price, or manufacturers | | | | which you sell to bring attention to your store. If |
| suggested retail price, next to your price. Make | | | | customers are used to paying $1 for a pair of |
| the two prices very clear so that shoppers will | | | | socks, but you sell them for .05 each, you will |
| realize what a great bargain they are receiving. | | | | have customers lining up to buy them from you. |
| Retail Selling Strategy #2 | | | | You will be losing money on the socks, but think |
| Offer free promotional items. If you want to | | | | of how many other items your customers will |
| increase your retail sales you should strongly | | | | buy once they are in your store. |
| consider using promotional items. Promotional | | | | |