| Grow your business by using positive, up-beat | | | | using video and webinars. They are running virtual |
| presentation skills. | | | | meetings for clients and prospects. Their attitudes |
| The classic saying is a little different. I know. But, | | | | are showing on camera- more than they think. |
| humor me. Here's the version to help you win | | | | Here's why: If you are giving presentations on |
| new clients and boost your business. | | | | camera, everything shows. Big time. |
| "You catch more clients with honey - than with | | | | Your attitude is transparent. What you are feeling |
| vinegar." | | | | gets magnified on camera. Let's talk about you |
| Think about it. | | | | tube, Internet video and leadership videocasts. |
| When you are energetic, happy and positive - it | | | | Let's talk about customer webinars and virtual |
| shows. People feel it. And these days, with so | | | | meetings with prospects. |
| many sorry stories and awful reports, a smiling | | | | How does your attitude show? It shows up in: |
| face attracts business. | | | | Your voice. Your timeliness. Your demeanor. Your |
| Clients are looking for more than just a good deal | | | | tone. Your body language. These all speaks |
| or a cheap price. They want to have a positive | | | | volumes. And if you aren't literally in the room to |
| experience with vendors and strategic partners. | | | | correct perceptions and clarify what you really |
| When you smile, add value, and are unswervingly | | | | mean. |
| positive - people notice. | | | | My hunch is this is a primal response: |
| Just consider the case of two sales professionals. | | | | No one likes being talked down to. |
| Let's call them: Mike and Dave. | | | | It reminds us of school. Being scolded by parents. |
| Mike is happy, energetic and passionate in | | | | Reprimands from teachers at boarding school or |
| presenting. He smiles even when the going gets | | | | officers at military training. It reminds us of all the |
| rough. He has a 'can-do' attitude and remarkable | | | | times we were criticized, ostracized, or put down. |
| perseverance. Clients and prospects look forward | | | | It's an awful feeling, much kind of like getting a |
| to talking with him and always feel that they got | | | | report card full of failing marks. Or a red-inked |
| more than expected. They remember him for | | | | paper filled with, "Poor research!" "Needs rewrite" |
| years after meeting him. | | | | written in all capital letters. |
| Now, let's look at Dave. | | | | But, back to our two-some. Who wins more |
| Dave is brilliant. And he knows it. In fact, he thinks | | | | clients? Who do people want to work with - Mike |
| he is smarter than everyone else. He tends to | | | | or Dave? |
| give presentations that are educational and | | | | Hmmm. Tough choice. |
| informative - but there's always a touch of | | | | Take Mike's lead. In business presenting - in |
| cynicism. | | | | person and on camera, be energetic, passionate |
| It seems to the audience as if Dave feels he has | | | | and positive. This is the mark of a vendor people |
| more important things to do. People remember | | | | choose to work with. |
| this gut feeling - and guess how it makes them | | | | Get exceptional results by focusing on your |
| feel? | | | | positive attitude and learning new presentation |
| Hint: more is showing than you think. | | | | skills. Tell simple, easy-to-understand stories and |
| Plus, it gets more intense. Mike and Dave are now | | | | grow your business with dynamic, upbeat delivery. |