| "> | | | | most subtle sales influences. They can now |
| A client recently shared her story: in an effort to | | | | discern the energetic difference of a marketing |
| write more effective marketing content, she | | | | message meant solely to sell and one intended to |
| immersed herself in the tips, tactics and | | | | serve. Guess which one gets their business? |
| techniques of the most acclaimed copywriters | | | | With the sentiment of manipulation as a basis for |
| alive today. She said some of it literally upset her | | | | your marketing content, I promise, your words |
| stomach. The recommended tactics for increasing | | | | simply won't resonate. No action will be taken by |
| sales didn't resonate with her and she knew they | | | | the reader and worse, you will have made your |
| wouldn't resonate with her audience either. | | | | imprint on them, leaving them with something |
| She's wise; she recognizes there's something that | | | | unsettling; something intangible and yet very real. |
| won't work for her readers, but what does she | | | | In the copywriting world, it's termed word |
| do about it? | | | | exploitation; the use of words to control, |
| It's a very real circumstance; something to be | | | | dominate, or manipulate for a specific outcome. |
| reconciled. You cannot escape it. You must | | | | It's an outdated model that has no place in our |
| somehow bridge the gap between hardsell sales | | | | future. |
| copy and light, fluffy, esoteric language. But what? | | | | Fortunately, you are no longer limited to: |
| Ask any mainstream copywriter and they can tell | | | | - hard-sell techniques |
| you the 3 steps to writing copy that kills (aka | | | | - underlying, hidden or mixed messages |
| converts to dramatic sales numbers and dollars), | | | | - attempts to address lack, loss, heartache, |
| or the single-most read aspect of any sales letter, | | | | damage or woundedness |
| or how to inject subliminal messages into copy so | | | | - scheming subliminal messages, or |
| readers do one thing: take action. | | | | - "proven" formulas based on a crumbling |
| Ask them about esoteric sales language and they | | | | marketing paradigm based in patriarchy |
| would probably say it has no place in the arsenal | | | | You have new, energetic options to powerfully |
| of strategies of the greatest online marketers or | | | | portray your business. |
| copywriters; that it is an embarrassment and | | | | Breathing vibrance into your words of a pure |
| worse, it is not even effective. | | | | intent to serve, maintains the integrity of you, |
| After years of exploration, making sweeping | | | | your inspired work, and your readers. The power |
| changes, trial testing, experimentation, starting | | | | behind words is actually more impactful than the |
| from scratch on several occasions, and fine-tuning | | | | specific words you choose. Of course the words |
| the techniques taught by my copywriting | | | | matter to some degree--and they must be based |
| mentors,the most powerful wayto write content | | | | on the fullness of life, instead of deficit, lack, |
| that has maximum impactis to infuse and energize | | | | frustration, etc.--but be assured: the sentiment of |
| wordswith your genuine intent to be of service | | | | words carries a positive influence uniquely its own, |
| The truth is: you can no longer manipulate the | | | | based on your genuine desire to use your |
| thinking or behavior of others. People are changing | | | | products and services to enrich the world. |
| and our world is changing. Although it may not be | | | | With the shifting business paradigm to a |
| the mainstream method yet, conscious businesses | | | | collaborative, cooperative, everyone-wins |
| are now implementing energetic imprints; the | | | | approach, real-world results prove there's |
| sentiments cradling the words of your copy. | | | | something tangible and applicable to the business |
| The vibration of the planet is rising exponentially. | | | | world on the other side of this "woo-woo" stuff. |
| Consumers are becoming aware of even the | | | | |