Japanese Sales Negotiation Secrets

All too often Americans (like me) think that wesales negotiators like to focus on the here and
know everything. The reality is that our societynow. Japanese sales negotiators realize that this
has only been around for a bit over 200 yearsdeal is just part of a much bigger relationship.
and we're just getting started. That's why it canAfter the details of the agreement have been
be valuable for a sales negotiator to take a lookworked out and it appears as though you are
at how societies that have been around forclose to closing the deal, members of the
1,000s of years negotiate. Like, say, Japan.Japanese team will pause. They will consider if
The U.S. really started to take a look at how wethey really want to do this deal with you - is it
dealt Japan in the 1980's when trade between ourgoing to be worth it in the long run, or are you
countries exploded. What people quickly realized isjust going to be too much of a hassle to deal
that both sides of the table were fundamentallywith? This moment is called KAN - reaching
different. There for the first decade or so, U.S."heavenly approval".
negotiators were getting taken to the bank more3. Time & Money: the Japanese view the
often than not because the Japanese salessales negotiation process differently than their
negotiators were doing a better job.Western partners do. We in the west see it as
Over time HOW these negotiations were beingsomething to race through and quickly get done
conducted was closely studied. Three techniqueswith. The Japanese view it as something to be
quickly became apparent:nurtured. They set aside enough time to do it
properly. They resist attempts to wrap it up
1. Considered Response / Respectful Silence:quickly. They will revisit points over and over
when Japanese sales negotiators are on the otheragain in order to test your resolve. This is how
side of the table, be prepared to sit quietly.Japanese sales negotiators turn time into money.
Western sales negotiators don't know what to doIt is entirely possible to enter into sales
when nobody is talking - and the Japanese knownegotiations with Japanese partners on the other
this. They can sit, work out math problems, drawside of the table and come out with an
in long breaths, etc. and say nothing for minutesagreement that you feel good about. However,
at a time. This is all designed to get you toyou need to fully understand how they see the
become flustered and give in on a point or sayworld and adjust your sales negotiating style to
something that you shouldn't say.this situation.
2. KAN - "Seeking Heavenly Approval": Western