| Now is a time when many small businesses are | | | | articles in all, on sales topics. Before retirement I |
| looking into expanding, they know that the | | | | ran a franchising company, and we set up blitz |
| recession is ending, and they know that soon | | | | marketing teams with salespeople to go into the |
| they will have to expand their operations, and | | | | new franchised outlet's territory to sign up |
| that includes expanding their sales force. Of | | | | customers. |
| course, this leads to additional issues in sales | | | | What I've learned in business, and what I am |
| management and sales training. A fast growing | | | | learning by writing my articles is quite similar. You |
| company has no choice but to add marketing and | | | | see, I'm getting quite a bit of feedback from the |
| sales teams at a rapid rate. | | | | articles I write. Folks email me, generally |
| However, in doing so chaos can ensue if the sales | | | | comments come in from small businesses all over |
| training is not done correctly, and you have your | | | | the nation. |
| sales people running all around selling in each | | | | They ask me questions like; where do you get |
| other's territories, and going in ten different | | | | the best sales training tools, where you do you go |
| directions, while obligating the company to things | | | | to find a good sales trainer, are some salespeople |
| that the small business really can't ever do. Of | | | | just un-trainable, how come sales people don't |
| course, the salesperson gets the commission right | | | | listen, and questions like this; "I've trained all my |
| away, and since it is a transient job category, | | | | salespeople, but they still don't follow directions, |
| often they will leave the company with lots of | | | | what do I do?" |
| obligations and go work for the competition. This | | | | If you will incorporate the answers to such |
| means they will also be taking some of your | | | | questions in the articles you write on sales training |
| clientele with them. | | | | topics, you will find they are well received by |
| All these are issues that must be addressed by | | | | small business entrepreneurs. Indeed, this will help |
| small businesses that are expanding their sales | | | | drive traffic to your website, and help in your |
| forces. Over the past three years, I've written | | | | consulting practice, or help you sell your sales |
| over 50 articles on this topic, and over 200 | | | | training programs. Please consider all this. |