| When you think of sales training, does this include | | | | - Minus current email address? |
| sales tools? Probably so because sales | | | | - Lacking a call to action on the backside? |
| professionals need help or additional knowledge on: | | | | When sales trainers forget to emphasis the |
| - PDA | | | | importance of this simple sales tool, they are truly |
| - Sales scripts | | | | missing the boat in how to increase sales. For the |
| - Customer relationship management databases | | | | business card explains a wealth of information |
| Additionally for many, sales training may also | | | | about the sales professional and the business or |
| include specific sales skills and how to use certain | | | | organization. Additionally, the potential buyer |
| toolswithin: | | | | makes a judgement specific to the values and |
| - Fact Finding | | | | ethics of the salesperson. |
| - Prospecting | | | | Not only is this incredible tool for the most part |
| - Negotiating | | | | discounted, how to use the tool is equally ignored. |
| - Earning the sale (a.k.a. closing) | | | | Business card etiquette should be one of the first |
| - Building customer loyalty | | | | learned sales skills because the business card is |
| One thing that is absent or often overlooked is | | | | the potential key to unlock future sales success. |
| this essential business tool that can potentially | | | | Think about how most North American business |
| break any future sale - the every day common | | | | professionals give and receive business cards. If |
| business card. Yes, this simple tool can increase | | | | you experiences are like mine, they grab the card |
| sales or decrease sales far quicker than any other | | | | and: |
| honed sales skill or tool. | | | | - Stuff it in their pocket and rush over to the |
| A post by sales guru, Jonathan Farrington, | | | | next person |
| suggested that only 2.5% of all business people | | | | - Give it a quick read and then stuff it in their |
| per his extensive networking and meeting | | | | pocket |
| experiences have an up to date informative | | | | Of course there are the few sales professionals |
| business card on them at all times. How many | | | | who pass out business cards like playing cards |
| times do you attend a business event and | | | | giving everyone at least three to four cards. Sales |
| experience people who: | | | | Coaching Tip: Passing out multiple cards is an |
| Left the business cards at home? | | | | absolute No-No. |
| Ran out of business cards? | | | | What would happen if your sales team accepted |
| If they had a business card on them, was the | | | | business cards and actually took the time to |
| card: | | | | study them to read them? Would that set you |
| - Hard to read? | | | | apart allowing you to be the Red Jacket in the |
| - Dirty, crumpled? | | | | Sea of Gray Suits? |
| - Missing a phone number? | | | | |