| As business owners we know that sales are the | | | | training when they come to sell you. |
| key to our continued success. Of course the type | | | | Many in sales training are of the opinion and I |
| of business and industry we're in has a lot to do | | | | agree; that good sales training starts and stops |
| with what we call sales. For retailers the potential | | | | with the fundamentals. The clever bells and |
| buyers are in the store, so selling may simply | | | | whistles favored by those who practice 1950's |
| mean closing or does it? | | | | style manipulative selling practices, not only preach |
| In other industries the sales person must sort out | | | | what no longer works - but is guaranteed to |
| the potential buyers from the universe of | | | | provide disillusionment to your 21st Century sales |
| suspects around them. Then, once they've been | | | | person. |
| qualified the selling process can begin. The price | | | | The two main reasons I hear for not providing |
| points of your products and whether they are | | | | more sales training are that it costs money and |
| essentials or luxuries also matters when | | | | takes time. If managers spent as much time, |
| considering the sales and sales training process. | | | | energy, and money developing sales training |
| It was for that reason we located fifty articles | | | | programs as they do dealing with under |
| for you. | | | | performing sales people... The potential for high |
| In my opinion the primary reasons to invest in | | | | earnings combined with the opportunity for |
| sales training are to make your sales force more | | | | personal growth and sales training are yours when |
| effective - what is sold stays sold and increase | | | | you provide sales training for your people. The |
| customer satisfaction - satisfied customers refer | | | | benefits of sales training are very substantial to |
| their friends, with the results of greater | | | | everyone. |
| profitability for your customer, your sales person, | | | | High Probability prospecting teaches how selling |
| and your company. | | | | over the telephone can increase your business. |
| Many organizations investing in sales training are | | | | The unique sales strategies to propel your |
| not getting the expected ROI. Why is that? Is it | | | | business growth. Sales is the backbone of your |
| because the vendors chosen are using out of | | | | business - without it, your bottom line would |
| date techniques, or the people you hired and are | | | | suffer. Hiring and educating the right sales people |
| trying to get trained are losers or maybe (heaven | | | | is key to your business' success. If you want to |
| forbid) your products are not competitive in the | | | | create a business breakthrough, then this is the |
| marketplace. | | | | book High Probability Selling is for you. |
| Before you indulge in the blame game I'd like to | | | | Sales is what drives your business and makes the |
| recommend High Probability selling. The book, the | | | | difference between growing or dying in today's |
| seminar, and the in house training are worth your | | | | competitive marketplace. |
| time investigating. | | | | The articles we've collected for you, the insights |
| Naturally companies that specialize in sales training | | | | and contacts to their authors and the High |
| are listed in the Yellow Pages of your telephone | | | | Probability Selling seminars will provide excellent |
| book under Sales Training. When you contact | | | | jumping place for you. |
| them and you should - have one of their reps | | | | Remember, a properly organized training program |
| come by. Let's see how good their sales people | | | | almost always insures the company's top position |
| are. Presumably they will be using their own sales | | | | in the marketplace. |