| Many people have trouble making decisions for | | | | product or service can best suit his or her needs. |
| fear of making the wrong decision and usually | | | | 2. Pay attention to your prospect's emotions - |
| prefer to leave things to the last minute. As a | | | | Never try to close a sale when they are in an |
| sales professional, you need to be able to | | | | emotional state that is negative. |
| persuade your prospect to make a decision, | | | | 3. Know your competition - Knowing your |
| either yes or no, so that you can close the sale | | | | competitors will equip you with more reasons to |
| or move on to another customer. | | | | present to your prospect why they should |
| Closing a sale actually begins at the initial | | | | choose your product or service over the |
| encounter with a prospective customer. You | | | | competition. |
| should always be in the state of "closing" from | | | | 4. Consider your leverage - Although cost is a big |
| the very beginning. Your words, thinking and | | | | factor in purchasing decisions, it is not the only |
| actions need to be directed towards closing the | | | | one. Be prepared to list the strengths and |
| sale. Successful closing requires that you are | | | | benefits of your product or service and use this |
| sensitive to a customer's needs and wants. | | | | knowledge to leverage the close. |
| Sensitivity allows a sales person to understand the | | | | 5. Know when it's time to close - The best time |
| thoughts, emotions and motives of customers. | | | | to close is when you and your prospect have all |
| Tips to Remember When Closing Sales: | | | | the necessary information needed to make the |
| | | | right decision. |
| 1. Understand your customer - Establishing a good | | | | Closing sales does not have to be difficult if you |
| relationship with your prospective customer is a | | | | are prepared for it at the beginning. Knowing |
| key element in closing a sale. The better you | | | | both your customer and your products and |
| understand and know your customer, the easier it | | | | services will make this process a lot |
| will be to get them to say yes to the sale. The | | | | smoother. With time and practice, closing sales |
| process of learning about your customer will | | | | becomes a lot easier. |
| provide you with a list of reasons as to why your | | | | |