| Sales training programs: | | | | there again. |
| My wife and I decided to go to our favorite NY | | | | Within a year they were out of business. |
| style pizza place a couple years ago. The service | | | | It is said that the restaurant business has the |
| was kind of lousy but the pizza was excellent. My | | | | highest failure rate of any other industry. Then |
| wife is originally from New Jersey and knows | | | | why are their so many successful restaurant |
| what authentic NY style pizza is and this was | | | | chains like Wendy's, Taco Bell and Dominos Pizza? |
| authentic. | | | | Some chains may have secret recipes like KFC |
| When we got there we quickly realized that the | | | | but their real secret recipe is not in the food. |
| restaurant's ownership had changed. The waitress | | | | Their real success secret recipe is in the sales |
| was the aunt of the new owners and she was | | | | training programs they give to their franchises. |
| extremely pleasant and accommodating. One of | | | | In their sales seminars and business training |
| the partners came out and welcomed us to the | | | | programs, they teach the business formulas and |
| restaurant. This was already a big improvement in | | | | best practices on how to operate their restaurant. |
| service over the last place. | | | | Then the franchises go out and duplicate those |
| When they gave us the menus we were pleased | | | | success formulas. |
| to see it was the exact same menu the old | | | | The mom and pop independent restaurant |
| owners used. We were thinking this is great, | | | | owners don't get those secret business recipes. |
| same food, same prices but a lot better service. | | | | As a result they must reinvent the wheel and |
| The waitress and owner seemed like natural sales | | | | that is why so many go out of business. |
| professionals. She told us the owners were | | | | How does this secret recipe system apply to |
| brothers. One was the cook and the one that | | | | sales people? |
| greeted us was the business guy. | | | | Some salespeople operate a mom and pop type |
| When she mentioned that the cook got his | | | | business. They simply wing it and do what comes |
| experience at Dominoes Pizza I got a little | | | | natural. As a result many of them go out of the |
| concerned about the quality of the NY style pizza. | | | | sales business fast. |
| But she assured us that he knew how to make | | | | Other sales professionals attend sales training |
| pizzas much better then they made at Dominoes. | | | | programs and sales seminars and learn a proven |
| Then she listed specific reasons why he was so | | | | selling system. Then they go out and duplicate |
| much better of a chef. Her selling skills were good. | | | | those successful formulas. Many of these sales |
| Finally the pizza came out. When we saw it, it | | | | professionals enjoy a very high paying career. |
| looked like a Dominoes Pizza. When we tried it, it | | | | I personally train my salespeople a proven 12 step |
| tasted like Dominoes Pizza. Needless to say we | | | | selling system that creates many highly successful |
| were disappointed. | | | | salespeople. |
| There is nothing wrong with Dominoes Pizza we | | | | Your sales training programs action item: |
| have ordered it before and have been pleased. | | | | Lean a proven selling system for your industry |
| But when you expect authentic NY style pizza | | | | and follow it. By doing this you can avoid the pain |
| and pay a price that is three to four times the | | | | others before you experienced. They had to learn |
| price of a Dominos Pizza you don't expect to get | | | | the hard way through trial and error. You can |
| a Dominoes Pizza. | | | | enjoy a much higher probability of success by |
| Despite their great service we never went back | | | | duplicating a proven selling successful formula. |