| We have just gone through a restructuring | | | | place, which one should i choose?" if our account |
| process with our online business. Part of this has | | | | mangers could not come up with the answer on |
| been the change of format for our sales routine | | | | the spot they invariably missed out on the sale. |
| and training. The evaluation of our business and | | | | This was no good for them or the company as |
| sales strategy has taken countless hours to | | | | they are commission only sales people who need |
| complete and re-write, but the end result has | | | | to make sales to make a living. At Workboot we |
| been worth it. We have come across a strategy | | | | identified the need to change the sales process to |
| to improve account managers performance and | | | | mention our competitors and point out |
| create some structure to their day. We realized | | | | Workboot's differences. |
| that without structure and a reliable reporting | | | | This has proven to work in the past and is |
| process we would not be able to retain staff and | | | | proving work effectively along with the new |
| keep them performing to an acceptable level. | | | | reporting process, in increasing sales and creating |
| These changes came about to improve the | | | | a steady income stream for the business. |
| consistency of sales for our company and to | | | | Your sales people or account managers need to |
| create a viable and sustainable future in a ever | | | | be armed with knowledge and resources about |
| changing market, internet advertising. | | | | their competition. This way they can answer any |
| For our account managers to be able to sell our | | | | question the customer has about there |
| online advertising they need to be seen as an | | | | appropriate industry. If you arm you sales people |
| authority on the topic. Our customers were often | | | | with knowledge you will see a rise in sales and the |
| asking "There's so many of you in the market | | | | consistency of sales. |