| Direct marketing sales letters need not be written | | | | the right prospects only, dramatically shoots up |
| by a copywriter but they need to provide | | | | the lead inquiry quality. Aim directly at your best |
| qualified sales leads. Well thought out sales letters | | | | targeted prospects first, as you are going for |
| are the key step to closing sales presentations | | | | action and results. You would never imagine how |
| consistently. See how following 3 steps can | | | | many people respond to everything and do |
| provide closing sales leads and a cost effective | | | | nothing. |
| direct sales marketing campaign. | | | | 3. Gauge how much your campaign to conquer |
| 1. First determine what you want your direct | | | | closing sales will ultimately cost. Adding list |
| marketing sales letters to achieve. Acknowledge | | | | acquisition cost + printing & mail preparation |
| that getting sales presentations must be | | | | + postage + time will give your answer. Light that |
| proceeded by advertisement's goal of convincing | | | | candle in your head, until you brightly realize that |
| prospects to read your marketing sales letters. | | | | the cost of upgrading your contact list is worth |
| Quality closing sale leads help result in great sales | | | | every nickel spent. Don't have your entire |
| presentations. Visualize your goals before you | | | | campaign go up in smoke shopping for the lowest |
| begin writing anything. Do you want to generate | | | | cost prospect list. The postal service has linked |
| inquiries (leads)? Do you want to get immediate | | | | first class postage directly into your mind. Shake |
| orders and attempt to bypass the lead sales | | | | in the reality that standard rate postage is a pure |
| process? What worthwhile action do you want | | | | money saver not affecting sales lead response at |
| prospective clients to take? How do you want | | | | all. Outlay on a postcard is cheapest, but cheap |
| them to respond? Put your visualized goal in bold | | | | lowers response unless you can drive home your |
| writing, and tape it to the front side of your | | | | message effectively. An envelope only needs to |
| computer. Refer constantly to your goal, as you | | | | contain a one sided letter with possibly a reply |
| develop your message. Everything you write | | | | card. Often the "tri-fold" gives just enough space |
| should directly support this ultimate goal of closing | | | | and options to trigger to enhance curiosity to |
| sales. | | | | open it and read the contents. |
| 2. Estimate how much response you reasonably | | | | Use these direct sales marketing guidelines, before |
| expect from your direct sales marketing. Not | | | | mailing letters to potential clients to increase leads |
| every person is going to respond to your sales | | | | and close sales.. If you miss your available |
| letter offer. Just what response are you going to | | | | opportunity to give sales closing presentations, it is |
| nail down? Is it going to be 1/2%, 1%, or an | | | | a given fact that you will not be closing sales.. |
| incredible 3%? Note that scrubbing your mailing to | | | | |