| There are three important elements to every | | | | to alert listeners to what they'll learn in the middle. |
| presentation; the beginning, the middle and the | | | | And of course use the beginning to explicitly |
| end. Most of us spend a lot of time on the meat | | | | identify what the listener will gain by sitting |
| and potatoes of our presentation or the middle | | | | through the entire talk. |
| but fail to realize the importance of the opening | | | | The middle of the presentation is where you |
| and the close. By attending a professional | | | | share the bulk of your remarks. Keep the middle |
| presentation training seminar, you will learn about | | | | organized by using three key points, as introduced |
| how to create a winning beginning and end that | | | | in your beginning. Remember to expand on each |
| will dramatically increase your presentation impact. | | | | point and talk in an open relaxed manner but |
| The beginning of your talk or presentation is an | | | | always bring your remarks back to the overall |
| opportunity to hook the audience. This equates to | | | | theme or solution that you introduced in the |
| a level of engagement that keeps the audience | | | | beginning. The middle can be expanded in length to |
| listening attentively to the rest of your remarks. | | | | suit the situation but should always be clear and |
| The hook can be any number of strategies but | | | | focused on your overall solution or theme. |
| top choices that are most persuasive include: a | | | | The end is the time to tie all your remarks back |
| statistic, a question, an anecdote, a number or a | | | | to your original purpose. What was the hook you |
| fact. Try combining two or three hooks together | | | | shared at the beginning? Now may be a good |
| to draw in your listeners by illustrating a dilemma | | | | time to mention it again to remind listeners of |
| or problem they face. Then once they're hooked | | | | how you started the session. Also take time to |
| follow up with how your presentation will solve | | | | revisit the theme and the three key elements |
| the dilemma they face; this is often known as the | | | | that you discussed. Overall, the end is the time to |
| solution. The beginning is also a the time to share | | | | highlight how your session not only provided a |
| your credentials and why you are an expert on | | | | solution to the dilemma faced by the group, but |
| your presentation topic. Use the beginning to | | | | how your key points all contributed to a great |
| identify the 3 core elements of your presentation | | | | take-away gained by those who attended. |