Change Your Sales Management Focus to Increase Sales

Let's be honest, the goal of selling is to increasedoing all the work? Possibly if this team had the
revenue. Yet, for those in sales management theopportunity to assess their individual talents and
focus more often that not is what they, as thehow those talents fit within the team members'
salespersons, are doing wrong instead of whatoverall decision making styles, you might have
they are doing right.seen first hand that these complaining
This is for the most part pretty natural or typicalsalespersons were right on. Such a performance
behavior because of years of negativeappraisal assessment may have revealed that
conditioning. We have evolved from "Don'tyour team had a majority of thinkers and feelers
children" to "Can't adults." These behaviors havewith far fewer doers. This imbalance might have
us always looking to our weaknesses instead ofcreated a lot of headaches for you not to
our strengths. Then we transfer these individualmention sleepless nights. Just imagine what could
behaviors to the dynamics of the group. Bottomhappen if you created awareness among team
line is the sales team becomes even moremembers as to their decision making styles not
dysfunctional.to mention their talents?
What are those in sales management supposedTo switch from a negative, reactive attitude to a
to do? The first step is knowing what eachpositive, proactive one is truly not easy. With our
member within the team does well. Of course,brains always being ready to flight or fight based
from my experience within my business coachingupon past bad experiences, staying focused on
training practice, I can honestly say that thewhat is being done right is much harder than
overwhelmingly majority of clients do not knowfocusing on what is being done wrong. Yet, such
their talents for their current roles. A talent inaction can be done. The only challenge for you in
selling such as being able to handle rejection cansales management is to set a course of action to
be quickly turned into a non-talent or a weaknessdetermine the talents of your sales folks. Then
when the role changes to being a sales manager.use that data in a proactive way to come from a
This bleeding over can affect the overall team'sposition of strength instead one of weakness.
performance.P.S. Sales Coaching Tip: Do not confuse talents
Have you ever managed a sales team where awith sales skills.
couple of folks were constantly complaining about