| Discover and Create Your Message You Want to | | | | because it is his. In every work of genius we |
| Share with the World | | | | recognise our own rejected thoughts; they come |
| The Medium is the Message. "The electric light is | | | | back to us with a certain alienated majesty." Ralph |
| pure information. It is a medium without a | | | | Waldo Emerson. |
| message, as it were, unless it is used to spell out | | | | Ask the question " What is my message to the |
| some verbal ad or name. This fact, characteristic | | | | world?" |
| of all media, means that the "content" of any | | | | Use the pomodoro technique and set a timer for |
| medium is always another medium. The content | | | | 25 minutes then write (or type) without pausing |
| of writing is speech, just as the written word is | | | | for 25 minutes. Ignore the temptation to edit or |
| the content of print.... If it is asked, "What is the | | | | correct spelling, grammar, punctuation etc..... just |
| content of speech?," it is necessary to say, "It is | | | | keep on going until the timer indicates that you |
| an actual process of thought, which is in itself | | | | have completed your 25 minutes. This is simply a |
| non-verbal." An abstract painting represents direct | | | | way to tap into your creative mind and to get |
| manifestation of creative thought processes" | | | | into the flow. What happens when you say the |
| Understanding Media Marshall Mcluhan | | | | words out loud as you type them down? |
| Mmmmm..... the first time that I read this quote, I | | | | Step 2: Make a Mind Map of the Key Themes or |
| didn't have a clue what it meant! | | | | ideas |
| Yesterday, as I sat on the train on my way back | | | | Make the central idea in your mind map "My |
| from Brighton I picked up my iPhone and clicked | | | | message to the world" and write down the ideas |
| on the guardian online icon. I was of course | | | | that you have on what your message may be |
| shocked to see the headline "Israeli attack on | | | | and start to get them down on paper. |
| Gaza flotilla sparks international outrage". As I read | | | | Step 3: Experiment with Different Media |
| the article I noticed tweets sent in from individual | | | | Start to Record Your Spoken and Visual Sense |
| observers and organisations expressing different | | | | Impressions. You can record what you have to |
| points of view and as I watched the you tube | | | | say on a dictaphone or on an iPhone which has a |
| video shot on one of the vessels from the flotilla | | | | special recording device. Notice which senses you |
| I realised the speed with which messages now | | | | use the most to present your message. Next you |
| spread around the globe. I was watching the | | | | can get a flip video camera and experiment with |
| news from the Middle East unfolding on my iPhone | | | | video. |
| sitting on a train in the middle of Sussex. | | | | Step 4: Review what you have recorded |
| I also realised that those people sending the | | | | "Teach yourself to become unafraid of speaking |
| tweets or posting videos on you tube could be | | | | your "inmost" ideas and feelings, and you will be |
| small businesses or coaches trainers and | | | | able to tap into people "universally". Rants into |
| consultants like you and I. We too can deliver an | | | | Raves Kenton Knepper. |
| instant "real time" message to our target | | | | Imagine that you are in the pub with your best |
| audience, and as it becomes so much easier and | | | | and closest friend having a deep conversation |
| quicker to share your message with the world it's | | | | about what is stirring deep within your heart. Edit |
| really important to have something to say! So I | | | | the recording and ensure that you remain true to |
| thought it may be useful to break down Mcluhan's | | | | yourself. |
| ideas into this simple 5 step process that I'm | | | | Step 5: Create a Story or Metaphor |
| going to share with you now, to organise your | | | | Realise that there is a metaphor that you can use |
| thought processes and create a message from | | | | to make your message more accessible to the |
| your own specific point of view: | | | | general public who may have an interest in how |
| Step 1: Unblock your internal censor | | | | you resolve and reconcile the creative and the |
| "Yet he dismisses without notice his thought, | | | | commercial. |